NORTH HOLLYWOOD, Calif. — Doc Johnson announced a successful ANME show featuring a new custom booth that reflected a retail experience to engage visitors.
“With the window displays and custom wall skins, combined with the unique open design, we specifically created a booth with a retail feel in mind,” COO Chad Braverman said.
He added, “Numerous buyers were impressed and admitted that our visual merchandising sparked their own creativity.”
Promoting its "Made in America" philosophy, Doc Johnson also debuted its new professionally directed and produced "About Us" video showcasing its eight-acre facility in North Hollywood and staff of 500. A personalized statement about American manufacturing also appeared on one of their booth light boxes. Tying in with the booth, the company also outfitted their ANME team in logoed polo shirts and khakis for a fresh, current appearance. The entire effect was a consistent patriotic, fresh feel that the company said impressed ANME show visitors.
Keeping consistent with its core priority, more than 96 percent of Doc Johnson's products were made in America at its own facility. A portion of which were created with "Truskyn," a new material that also made its ANME debut.
Two years in the making, Truskyn is an addition to the Platinum Premium Silicone collection. The lifelike material is available in dual-density products, as well as unique items such as The Tru Stroke, an open tunnel masturbator. Wha's unique about the material is that it has an advanced level of durometer, which is how one measures the hardness of a material. Truskyn is a softer silicone with a harder core. Created with pure platinum, health grade silicone, the material is softer than other silicone on the market, thereby making it the new standard of lifelike materials, according to the company.
Presales of the new Truskyn line exceeded initial projections. Doc Johnson said it is doubling their silicone production team to stay up with customer demand. “We are excited to share that our ANME show sales set new high levels, especially our Truskyn products,” said Scott Watkins, Doc Johnson’s vice president of sales and marketing. “All of our new products were received extremely well across the board, and our team is planning on releasing all new items prior to October 31, right in time for the busy holiday season.”
Additional ANME debuts included a new full line catalog and July 2015 product supplement. Collection-specific sell sheets and two new School of Doc brochures featuring anal and BDSM topics were also introduced.
For further information on the products, as well as catalogs and supplements, marketing materials such as posters, signage, and plan-o-grams, visit Doc Johnson’s online B2B Resource Center at B2BDocJohnson.com, or contact sales@docjohnson.com.
