VISTA, Calif. — Paradise Marketing has introduced to the adult market the K-Y LOVE collection of personal lubricants.
Available in Sensuality and Passion varieties, Paradise Marketing says that the new collection is supported by a multimillion-dollar mainstream ad plan.
K-Y LOVE Sensuality intensifies couples’ intimate connections by providing a unique sensation that grows more intense with friction.
K-Y LOVE Passion helps users experience a warm, nurturing sensation that builds with friction.
Each variety is supported by a mainstream campaign that encompasses TV, print, online and multimedia advertising designed to bring customers into adult stores with intent to buy.
“K-Y has mastered the art of creating sensation-enhancing personal lubricants that inspire couples to share satisfying and exciting experiences together, and K-Y LOVE is the latest innovation to come from these experts,” Paradise Marketing President Dennis Paradise said. “K-Y is a trusted and top-selling brand that men and women have trusted for decades, and new K-Y LOVE caters to contemporary couples seeking an upscale upgrade to their bedroom essentials. We anticipate these SKUs to rise to the top of the personal lubricant best-seller list quickly and perform quite well in the adult retail space.”
For product information, or to place an order, email aadams@paradisemarketing.com.
