Elegant Angel Looks to Point-of-Purchase Display to Boost Sales

CANOGA PARK, Calif. — Looking for a new competitive edge in the brick-and-mortar marketplace, adult entertainment studio Elegant Angel has launched its first point-of-purchase DVD display case.

The display case features 56 faces and 168 Elegant Angel DVDs, including some of the company’s most popular lines such as “Big Wet Asses,” “Swallow My Squirt,” “Squirtwoman” and “Squirt in My Gape.”

According to Elegant Angel marketing and promotions manager Mike Barbella, the plan behind the display case is to ease the burden on retailers who are looking for new ways to catch the attention of consumers.

“During recent years the Elegant Angel brand name has grown prominently and the fan base has expanded,” Barbella said. “But the task at hand is to create greater access to the distributors, the retailers and, ultimately, the consumer.

“In all my years in the industry I have never seen a more presentable and efficient POP display. Its browsing capabilities, combined with the outstanding selection of Elegant Angel movies make this a sure thing to generate substantial revenues for everyone involved.”

Elegant Angel General Manager Graham Travis said the new display gives the company an edge in a tough DVD market.

“We are very proud of the fact that in a shrinking DVD market our DVD sales are growing, and the Elegant Angel brand name is now one of the most dynamic in porn,” he said. “We strive to be the best in everything that we do. That is why, after lengthy consultation with our customers, we settled on this POP design. With 56 faces, the consumer browsing experience on this display is unrivaled.”

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