MONTREAL — AdXpansion announced today the launch of mobile carrier targeting available through its self-serve advertising platform.
The company said the new feature has been in a testing phase over the last quarter and is finally opened up to all advertisers.
In light of the growth of mobile traffic, AdXpansion said the new targeting option is particularly useful for advertisers wanting to deliver their messages to a specific network or in combination with offers supporting one click carrier billing.
“We have always aimed to offer the best and most relevant traffic to our clients. That being said we believe that targeted traffic is one of the keys to achieving a great ROI and that’s what prompted the change,” account manager Phil Breton said.
For more information on available carriers, specific inventory numbers or optimization tips, email Breton at firstname.lastname@example.org.