pjur, We-Vibe Partner for Co-Branded Lube, Cleaner

WASSERBILLIG, Luxembourg — The pjur Group and We-Vibe today announced a partnership to launch two new co-branded products — We-Vibe Lube and We-Vibe Clean — both made by pjur.

The companies said the products were especially created for use with We-Vibe products and will be spotlighted at the upcoming ANME show in Burbank, California July 12-14.

Pjur said the We-Vibe Lube is a premium, water-based personal lubricant that enhances the ease and comfort of intimate sexual activity by providing additional moisture and long lasting lubrication.

We-Vibe Clean is an alcohol-free cleaning spray created for gentle hygienic cleaning for adult pleasure products. The dermatologically-tested spray reduces odor and is formulated for use with materials sensitive to alcohol such as latex, rubber and silicone.

Both products will be available to retailers in the EU in September and in October for those in North America and Australia.

“We-Vibe has found a perfect partner to help ensure that our customers get the best possible We-Vibe experience,” said Frank Ferrari, president of Standard Innovation, creators of the We-Vibe brand. “pjur’s premium quality and global reach make great bedfellows for We-Vibe, extending our product line into the premium personal lubricant and cleaner space.”

“The core competencies of both companies have come together for the benefit of We-Vibe customers around the world,” added pjur CEO Alexander Giebel. “These products have been specially created for We-Vibe and tested for compatibility by a leading German laboratory. We’ve also designed unique packaging to appeal to the We-Vibe shopper.”

Both products are sold in 100ml bottles.

For more information on the products in Canada or the U.S., contact We-Vibe at customercare@we-vibe.com, or call +1-613-828-6678. For all other global territories email pjur at sales@pjur.com, or call +352 7489890.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli lingerie line.

The Cowgirl Debuts 'Saddle' Sex Machine

Cowgirl has introduced its new Saddle sex machine with attachments.

XR Brands Debuts 'Jock Enhancers' Collection

XR Brands has introduced its new Jock Enhancers line.

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Show More