Winners of 2015 ETO Awards Announced

BIRMINGHAM, England — The winners of the 2015 ETO Awards, presented in association with Fleshlight, were announced during a ceremony last night at the NEC Complex, located just outside Birmingham.

Held in conjunction with the ETO Show, the tradeshow and awards are attended by leading adult pleasure product manufacturers from around the globe.

The winners of the 11th annual ETO Awards are:

Best Female Product — Womanizer

Best New Male Product — Revo Stealth from Nexus

Best Consumable — ID Glide from ID Lubricants

Best New Couples Product — We-Vibe 4 Plus

Best Trade Marketing — Creative Conceptions

Best New Product Range — Entice Accessories

BRANDS:

Best Pleasure Product Brand — Rocks-Off

Most Innovative Brand — Pipedream Products

Best Luxury Brand — LELO

Best Consumable Brand — ID Lubricants

Best Sexual Wellbeing Brand — System Jo

Best Fetish Products Brand — Fetish Fantasy Series (Pipedream)

Best Lingerie Brand — Leg Avenue

DISTRIBUTORS:

Best Pleasure Products Distributor — ABS Holdings

Best International Distributor — Scala Playhouse

Best Specialist Products Distributor — Mister B

Best Lingerie Distributor — Kevco Wholesale

Best Fetish Products Distributor — E-Stim Systems

RETAIL & ONLINE:

Best Retail Chain — Simply Pleasure

Best Individual Store — Harmony Oxford Street

Most Innovative Retailer — Sh! Women’s Erotic Emporium

Best Online Retailer — Bondara

Best Store Manager — Renee Denyer, Sh!

SPECIAL AWARDS:

Best Stand At Erotic Trade Only Show — Playhouse/Pipedream

Best Erotic Author — Kay Jaybee

Best Erotic Journalist — Cara Sutra

Best Sales Team — Creative Conceptions

Editor’s Award — Fun Factory

Best Use of Social Media — Doxy Massager

Special Recognition — Clive Gore of Scala Playhouse

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Show More