Sportsheets Taps Alanna Calloway as Head of Business Development

HUNTINGTON BEACH, Calif. — Sportsheets announced today that it has added Alanna Calloway as its new head of business development.

Calloway comes to Sportsheets with years of experience working with a diverse group of companies including major companies like American Heart, Pepsi and Kodak. She has also worked for a number of smaller start-up companies including Hair Dreams and Bella Pictures. Most recently, she opened her own Allstate Insurance Company based out of Dallas, Texas.

Sportsheets said Calloway is a pro marketer who works with businesses to help them grow through social media marketing, brand development and creating new and improved sales strategies. She ran her own consulting firm for many years helping new and established businesses grow and modernize their marketing strategies.

“We are thrilled to have Alanna as our first business development manager,” Sportsheets president Julie Stewart said. “Her position here will be very diverse but focus on visiting our customers as well as retail stores in the U.S. and abroad. Her goals with Sportsheets will be to travel and expand our brands to new customers internationally as well as work with our distribution partners to drive sales with their retail customers.”

“I am extremely excited to have Alanna on board with Sportsheets,” added Corrin Brubaker, international sales manager. “Alanna and I worked closely together at Bella Pictures so I know the amazing things she is capable of doing. Her strengths in developing strong relationships with customers and closing sales is a perfect fit for Sportsheets and our goals for expansion. Alanna’s bubbly, energetic personality is wonderful and she is a joy to work with. She will most certainly be a major asset in our goal of ‘Keeping Couples Connected.’”

Calloway said, “I feel so fortunate to be joining such a respected company that prides itself on innovation and the design of high quality products.”

The executive will be making her Sportsheets debut at the ANME Show next month in Burbank, California.

Calloway can be contacted via e-mail at alanna@sportsheets.com.