LOS ANGELES/EUROPEAN UNION — Baci Lingerie announced today the launch of its new European warehouse, serving the entire region and bolstering its existing distribution network.
The company said the state-of-the-art facility is strategically located to easily meet the growing demand of the European market.
Currently, Baci’s new warehouse is filling orders for all its available lingerie collections, including White Label, Dreams Costumes and Hosiery, and After Dark Hosiery. ENVY Menswear, Baci’s “brother” company, with its selection of existing and new styles of men’s underwear is also available from this central location.
“This is an exciting move for Baci,” said Helle Panzieri, director of sales for the brand. “Baci was born in Europe (as was I), and it’s a thrill for us to have a strong presence and such wonderful support in the region.”
Also shipping from this location will be Baci’s assortment of point-of-sale merchandising materials including header cards, catalogs, signage, and more. New and existing customers can access the complete range of digital marketing collateral including images, video and printable catalogs on Baci’s FTP server.
For more information, European retailers and e-tailers can email Panzieri at helle@baci.com.
