ICM Registry Breaks Record for .Porn, .Adult Sunrise Signups

MIAMI — ICM Registry today said that its .porn and .adult domain extensions each received about 4,000 registrations during the sunrise trademark period.

Those numbers are more than any other new generic top-level domain extensions to date, ICM Registry said, noting that the best previous gTLD launches only amounted to about 750 sunrise registrations, “with the average being no more than a few hundred.”

TheDomains.com reported today that the number of registrations for the two gTLDs already represent a windfall for ICM Registry, which paid $185,000 for each extension.

Stuart Lawley, ICM Registry’s CEO, told Michael Berkens, the publisher of TheDomains.com, that the average sunrise registration was for 2.5 years, “meaning that those 8,000 registrations turned into 20,000 registrations in domain years.”

As a result, “ICM spent $370,000 for the two applications and has already banked over $1.2 million in just sunrise,” Berkens said.

“No other company applied for .porn or for .adult so ICM got each extension for the application fee of $185,000 each.”

In related news, ICM Registry has expanded eligibility for its Domain Matching Program and will now allow .xxx sunrise holders to participate in the .porn and .adult Domain Matching Program.

Launching May 6 and ending May 31, the Domain Matching Program now allows both .xxx sunrise reservants and .xxx domain holders a priority opportunity to acquire directly matching names before those names become available to the general public.

Names not registered during the Domain Matching Program become available on June 4.

Visit ICM Registry’s Domain Check Tool to learn the status of domain names across ICANN’s gTLD Program.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

Show More