Under the new policy, SBR only will accept mail traffic from affiliates who also are BigHip.com clients. Mail traffic approval will be granted on a case-by-case basis and the company will take steps to verify affiliates’ accounts with BigHip.com by contacting them directly.
The auto-approval process has been terminated for the time being as well. New affiliate partners will be contacted directly by company reps before they can begin sending traffic to sites in the SBR library.
These new regulations come as a result of SexBankRoll being added to the Spamhaus Block List.
Company CEO Vincent Head is confident these new, cautionary steps will prevent spammers from enrolling in the popular program.
“SexBankRoll unfortunately fell victim to a spate of fraudulent signups, but we’re going to do everything we can from here on in to combat it,” Head said. “That means helping Spamhaus expose spammers and much more. Our company has no tolerance for fraud, and we back the CAN-SPAM Act 100 percent.”
Incidents of fraud have also prompted SBR to proactively bar webmaster enrollment from several countries.