Williams Trading Company Offering CalExotics Spring Sale

PENNSAUKEN, N.J. — Williams Trading Company announced today that it is offering a California Exotic Novelties line “Spring Super Sale” with 30 percent off wholesale (excluding NET items) until April 29 at 3:30 p.m. EDT.

Williams Trading said CalExotics’ popular lines include: Body & Soul, Coco Licious, COLT, Dr. Joel Kaplan, Dr. Laura Berman, Embrace, Entice, First Time, Love Rider, Nick Hawk GIGOLO, Phil Varone Sex Toys and Rock ‘n Roll, POSH, Scandal, Shane’s World, Sue Johanson, Tantric, and more.

The company is also supporting the sale by hosting three, free e-learning courses at Williams Trading University (WTU): Entice Body Fashion & Toys, The Features of Lust by Jopen, and Silhouette — The Shape of Pleasure.

“Since its launch seven months ago, WTU has grown to 9,000 course certifications,” said Erin V., marketing and vendor liaison. “Production of fresh new courses co-sponsored by California Exotic Novelties is ongoing and we look forward to offering even more retailer training free of charge.”

As an added bonus to WTU participants, CalExotics is offering a free product basket for one lucky student who earns their WTU certification during the month of April. The randomly chosen winner will be announced at the conclusion of the sale. Customers can login WTUlearn.com to access the free online education program exclusive to Williams’s customers.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587, or visit WilliamsTradingCo.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Show More