The new look includes a set of redesigned identifiers for its Internet, mobile, IPTV and video-on-demand and TV channel properties, including the Adult Channel, Spice Extreme and Climax3, plus the free-to-air channel Playboy One.
The new makeover, which includes the infamous Playboy bunny within U.K. headings, was designed by BDA Worldwide, a London-based creative agency that specializes in graphic arts campaigns for multimedia companies.
"We are delighted to be working with Playboy TV UK to create these impressive new visuals and proud of the work we have accomplished, standing up to the best of mainstream channels," BDA Worldwide’s Peter Booth said.
Richard Gale, director of marketing and sales at Playboy TV UK, said that the new visuals will bump up identities of Playboy UK products.
“It demonstrates the breadth of our offering and the great value our subscription packages offer,” Gale said. “Particularly, the look and feel of our TV channels reach a level of quality unprecedented for adult broadcasters."