BRUNN AM GEBIRGE, Austria —DIMOCO announced today that is offering direct carrier billing payment technology in Finland.
The company said that users will now benefit from a simple, quick and secure checkout process to pay for their content via their mobile network operators’ invoices, and merchants profit from an additional sales channel with higher conversion rates.
DIMOCO’s carrier billing is available to bill digital content in a price range of 10 cents up to 60 euros and can be implemented by merchants trading in the Finnish market.
“Finland is a highly-developed mobile market, perfect for carrier billing as a payment option in digital content stores,” CEO Gerald Tauchner said. “Having direct carrier billing now available in Finland will give our customers a tremendous sales boost.”
DIMOCO noted that according to a Juniper Research white paper, carrier billing is the user-preferred payment option for billing digital content with 75 percent of European users preferring the method as a payment option in digital content stores.
Finland is a highly developed mobile market with 6.34 million smartphones, accounting for 84.1 percent of all available handsets and is one of the most highly developed telecommunications markets in Europe.
“Smartphones are an interesting market indicator — making easy-one-click ordering of digital content possible. If direct carrier billing is then offered as a payment option, the digital content storefront will be even more successful,” Tauchner added.
The white paper said the Finnish mobile network has a 139.7 percent handset penetration with 7.54 million handsets, 6.34 million smartphones (84.1 percent), and 1.2 million mass-market handsets (15.9 percent).
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