ICANN Asks U.S., Canada to Probe .sucks Domain Pricing

WASHINGTON — ICANN on Thursday asked the U.S. and Canadian governments to determine whether the company that manages .sucks is violating any laws by inflating the prices that brand owners pay for their own .sucks sites.

In a letter to the Federal Trade Commission and Canada's Office of Consumer Affairs, ICANN counsel John Jeffrey said that the organization "may seek remedies against Vox Populi if the registry's actions are determined to be illegal" by authorities, including an attempt to break its own agreement with Vox Populi because it could be in breach of contract.

ICANN’s own Intellectual Property Constituency, Jeffrey said, already has described Vox Populi’s business practices as “illicit,” as well as “predatory, exploitative and coercive.”

But ICANN's ability to act against Vox Populi is limited, Jeffrey noted, because ICANN is not a regulatory agency and its agreement with the registry does not address its pricing or business model.

Vox Populi is charging $2,499 for brands to register their names under ICANN’s early-registration “sunset” period for .sucks, discouraging them from using a process that was designed to allow brand an easy process to get trademark-protected names registered. .sucks names reportedly will be available later to the general public later for $249.

Jeffrey noted that .sucks is one of 583 new top-level domains added to the Internet as of this week. Included in the number are adult entertainment-defined TLDs like .adult and .porn, operated by .xxx owner ICM Registry, which also plans on rolling out .sex in the fall.

View ICANN letter

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Kickstarter Rules Ban Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter has posted new “Mature Content” rules banning projects that involve adult content and sextech.

WebGroup Czech Republic Settles Florida AV Suit, Will Pay $1.2 Million

WebGroup Czech Republic (WGCZ), the parent company of XVideos, XNXX, BangBros and GirlsGoneWild, has settled a lawsuit filed by the state of Florida over those sites’ alleged failure to age-verify Florida users before allowing access to adult content.

AEBN Publishes Popular Searches for March, April

AEBN has published the top search terms for March and April from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Investigates Two Sites Over Possible AV Violations

U.K. media regulator Ofcom on Wednesday launched investigations into two adult sites as part of its age assurance enforcement program under the Online Safety Act (OSA).

Brazzers Launches Model Management Division 'Brazzers Creator'

Brazzers has launched its new full-service model management division, Brazzers Creator, offering content management services across multiple platforms.

FTC Promises 'Vigorous' TAKE IT DOWN Act Enforcement

The Federal Trade Commission is warning platforms that the agency will strongly enforce the notice-and-removal requirements of the TAKE IT DOWN Act, which go into effect next week on May 19.

STD Hero Joins Pineapple Support as Sponsor

Better Life Science brand STD Hero has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Miami Speaker, Open-Floor Conversation Guide Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Miami, the latest edition of the adult industry’s premier summer conference, set to take place May 11-14 at the Goodtime Hotel in Miami Beach.

2026 XBIZ Miami Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Miami, set to take place May 11-14 at the Goodtime Hotel in South Beach.

Court of International Trade Rejects Trump 'Replacement' Tariffs

The U.S. Court of International Trade on Thursday ruled that President Trump’s 10% global tariff under the Trade Act of 1974, imposed after the Supreme Court invalidated the administration’s broad “Liberation Day” tariff regime, is illegal — but stopped short of a nationwide injunction against the tariff.

Show More