ICANN Asks U.S., Canada to Probe .sucks Domain Pricing

WASHINGTON — ICANN on Thursday asked the U.S. and Canadian governments to determine whether the company that manages .sucks is violating any laws by inflating the prices that brand owners pay for their own .sucks sites.

In a letter to the Federal Trade Commission and Canada's Office of Consumer Affairs, ICANN counsel John Jeffrey said that the organization "may seek remedies against Vox Populi if the registry's actions are determined to be illegal" by authorities, including an attempt to break its own agreement with Vox Populi because it could be in breach of contract.

ICANN’s own Intellectual Property Constituency, Jeffrey said, already has described Vox Populi’s business practices as “illicit,” as well as “predatory, exploitative and coercive.”

But ICANN's ability to act against Vox Populi is limited, Jeffrey noted, because ICANN is not a regulatory agency and its agreement with the registry does not address its pricing or business model.

Vox Populi is charging $2,499 for brands to register their names under ICANN’s early-registration “sunset” period for .sucks, discouraging them from using a process that was designed to allow brand an easy process to get trademark-protected names registered. .sucks names reportedly will be available later to the general public later for $249.

Jeffrey noted that .sucks is one of 583 new top-level domains added to the Internet as of this week. Included in the number are adult entertainment-defined TLDs like .adult and .porn, operated by .xxx owner ICM Registry, which also plans on rolling out .sex in the fall.

View ICANN letter

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Governor Spencer Cox on Friday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Aylo Rebuts Indiana AV Suit Claims Over VPN Access

Aylo this week asked a Marion Superior Court judge to dismiss Indiana’s lawsuit alleging that the company violated the state’s age verification law by failing to prevent access by users who employ VPNs and similar means to avoid geolocation.

Show More