ICANN Asks U.S., Canada to Probe .sucks Domain Pricing

WASHINGTON — ICANN on Thursday asked the U.S. and Canadian governments to determine whether the company that manages .sucks is violating any laws by inflating the prices that brand owners pay for their own .sucks sites.

In a letter to the Federal Trade Commission and Canada's Office of Consumer Affairs, ICANN counsel John Jeffrey said that the organization "may seek remedies against Vox Populi if the registry's actions are determined to be illegal" by authorities, including an attempt to break its own agreement with Vox Populi because it could be in breach of contract.

ICANN’s own Intellectual Property Constituency, Jeffrey said, already has described Vox Populi’s business practices as “illicit,” as well as “predatory, exploitative and coercive.”

But ICANN's ability to act against Vox Populi is limited, Jeffrey noted, because ICANN is not a regulatory agency and its agreement with the registry does not address its pricing or business model.

Vox Populi is charging $2,499 for brands to register their names under ICANN’s early-registration “sunset” period for .sucks, discouraging them from using a process that was designed to allow brand an easy process to get trademark-protected names registered. .sucks names reportedly will be available later to the general public later for $249.

Jeffrey noted that .sucks is one of 583 new top-level domains added to the Internet as of this week. Included in the number are adult entertainment-defined TLDs like .adult and .porn, operated by .xxx owner ICM Registry, which also plans on rolling out .sex in the fall.

View ICANN letter

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

2026 Pornhub Awards Nominees Announced

The list of nominees has been revealed for the eighth annual Pornhub Awards, which will be held May 27 in Los Angeles.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the list of popular searches from its straight and gay theaters, by country, for February and March.

BranditScan Rolls Out 'UrLinks' Platform Feature

BranditScan has introduced its new UrLinks homepage feature for creators.

UK Outlaws Content Featuring Choking, Adults Portraying Underage Characters

The U.K.’s Crime and Policing Bill received final passage in Parliament on Monday, including provisions criminalizing depictions of “non-fatal strangulation” as well as sexual content in which adults portray underage characters.

Grooby Launches 30th Anniversary Campaign

Grooby is celebrating its 30th anniversary with a showcase campaign featuring 30 of the studio's newest models.

Island Conference Joins ASACP as Media Sponsor

Island Conference has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Elly Clutch, Girthmasterr to Host 2026 XMA Creator Awards

XBIZ is pleased to announce Elly Clutch and Girthmasterr as co-hosts of the 2026 XMA Creator Awards, presented by premium creator platform Fansly.

FSC: TAKE IT DOWN Act Provisions Take Effect May 19

The Free Speech Coalition has issued a reminder notice that the notice-and-removal requirements of the federal TAKE IT DOWN Act will go into effect on May 19.

Venus Berlin Joins ASACP as Media Sponsor

Venus Berlin has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Show More