ICANN Asks U.S., Canada to Probe .sucks Domain Pricing

WASHINGTON — ICANN on Thursday asked the U.S. and Canadian governments to determine whether the company that manages .sucks is violating any laws by inflating the prices that brand owners pay for their own .sucks sites.

In a letter to the Federal Trade Commission and Canada's Office of Consumer Affairs, ICANN counsel John Jeffrey said that the organization "may seek remedies against Vox Populi if the registry's actions are determined to be illegal" by authorities, including an attempt to break its own agreement with Vox Populi because it could be in breach of contract.

ICANN’s own Intellectual Property Constituency, Jeffrey said, already has described Vox Populi’s business practices as “illicit,” as well as “predatory, exploitative and coercive.”

But ICANN's ability to act against Vox Populi is limited, Jeffrey noted, because ICANN is not a regulatory agency and its agreement with the registry does not address its pricing or business model.

Vox Populi is charging $2,499 for brands to register their names under ICANN’s early-registration “sunset” period for .sucks, discouraging them from using a process that was designed to allow brand an easy process to get trademark-protected names registered. .sucks names reportedly will be available later to the general public later for $249.

Jeffrey noted that .sucks is one of 583 new top-level domains added to the Internet as of this week. Included in the number are adult entertainment-defined TLDs like .adult and .porn, operated by .xxx owner ICM Registry, which also plans on rolling out .sex in the fall.

View ICANN letter

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Virginia Becomes Latest State to Weigh 'Porn Tax'

The Virginia House of Delegates is considering a bill that would impose a 10% tax on the gross receipts of adult websites doing business in that state.

Elizabeth Skylar Launches Production Banner on VRPorn.com

Elizabeth Skylar has launched her own virtual reality production banner on VRPorn.com.

CrakRevenue Introduces 'Trend Explorer' Feature for Affiliates

CrakRevenue has debuted the new Trend Explorer feature for its affiliates.

Tube Sites Submitter Introduces 'AI Video Description Generator' Feature

Tube Sites Submitter has introduced its new AI Video Description Generator feature for its platform.

Pineapple Support Releases End of Year Review for 2025

Pineapple Support has released its End of Year Review for 2025, detailing the organization's achievements, challenges, and new initiatives.

XBIZ Miami 2026 Lets the Good Times Roll at New South Beach Venue

Pack your favorite shades and sexiest poolside looks, because XBIZ Miami is splashing into a new hotspot — the chic Goodtime Hotel in the heart of Miami Beach — May 11–14.

UPDATED: Arcom Threatens to Block, Delist 2 Adult Sites Over AV Violation

French media regulator Arcom has sent enforcement notices to the operators of two adult websites that the agency says have failed to implement age verification as required under France’s Security and Regulation of the Digital Space (SREN) law.

Final Defendant Sentenced in GirlsDoPorn Case

Former adult producer Doug Wiederhold, previously a business partner of GirlsDoPorn owner Michael Pratt, was sentenced on Friday in federal court to four years in prison for conspiracy to commit sex trafficking.

FTC Takes Another Step Toward New 'Click to Cancel' Rule

The Federal Trade Commission (FTC) is negotiating the latest procedural hurdle in its effort to renew rulemaking concerning negative option plans, after a federal court previously vacated a “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions.

Show More