Jimmyjane Inks Distro Deal With East Coast News

SAN FRANCISCO — Jimmyjane has locked up a deal with East Coast News for distribution of its entire line of design-centric premium pleasure products.

Jimmyjane President Robert Rheaume said today that the new deal is a move that will “broaden the reach and access” to Jimmyjane, including the companies’ new releases, the Hello Touch X and Form 5 Waterproof Rechargeable Vibrator.

Jimmyjane, since its launch in 2004, has offered in innovative design in its new generation of vibrators and other pleasure products.

“We are ecstatic to be partnering with the East Coast News team, who we feel confident will broaden access to Jimmyjane for consumers across the U.S.” Rheaume said.

“We are honored to be working with Frank and Michael Koretsky, two industry pioneers who have built an empire within the industry while maintaining a strong commitment to their customers and the brands they represent.”

East Coast News, in business for more than 20 years, has garnered a reputation as an industry pioneer and has found success with the premium category space.

The distributor also is a powerhouse, with three locations nationwide and more than 200 employees.

“We have been very excited about Jimmyjane, since we have a successful history with their sister company Pipedream Products,” said Brian Herbstman, East Coast News’ vice president of sales and marketing.

“They are one of our closest partners, and we’re thrilled to bring the line to our customers.”