xbiz world
xbiz premiere

Google Algorithm Change Will Favor ‘Mobile-Friendly’ Sites

MOUNTAIN VIEW, Calif. — Google's latest algorithm change, which will favor "mobile-friendly" websites starting April 21, might make it more difficult to find some sites in Google searches.

But Google Webmaster Trends Analyst Gary Illyes said the update will run page by page, and that there is no site-wide penalty.

If a site were to have 20 mobile-friendly pages and 10 pages Google does not deem to be mobile-friendly, the 20 will receive a boost, and the 10 won’t, Illyes noted. The mobile-friendliness, or lack of mobile-friendliness, of a web page will only affect that individual page’s ranking.

The algorithm change shows how important Google sees the mobile market. The search giant said that for the first time mobile traffic eclipsed desktop PC Internet traffic in November.

Google usability studies show that 61 percent of users will move on to another site immediately if they click on a result that is not mobile-friendly.  

Site owners can test site pages here to see if Google has deemed them mobile-friendly.

Columnist Adrian DeGus discusses how to prepare for Google’s algorithm change in XBIZ World’s April edition available here.

 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Show More