xbiz world
xbiz premiere

Google Algorithm Change Will Favor ‘Mobile-Friendly’ Sites

MOUNTAIN VIEW, Calif. — Google's latest algorithm change, which will favor "mobile-friendly" websites starting April 21, might make it more difficult to find some sites in Google searches.

But Google Webmaster Trends Analyst Gary Illyes said the update will run page by page, and that there is no site-wide penalty.

If a site were to have 20 mobile-friendly pages and 10 pages Google does not deem to be mobile-friendly, the 20 will receive a boost, and the 10 won’t, Illyes noted. The mobile-friendliness, or lack of mobile-friendliness, of a web page will only affect that individual page’s ranking.

The algorithm change shows how important Google sees the mobile market. The search giant said that for the first time mobile traffic eclipsed desktop PC Internet traffic in November.

Google usability studies show that 61 percent of users will move on to another site immediately if they click on a result that is not mobile-friendly.  

Site owners can test site pages here to see if Google has deemed them mobile-friendly.

Columnist Adrian DeGus discusses how to prepare for Google’s algorithm change in XBIZ World’s April edition available here.

 

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ofcom Cites Web Prime, Porntrex for Alleged AV Violations

U.K. media regulator Ofcom on Tuesday notified two operators of adult websites of the agency’s provisional determination that the companies have failed to comply with provisions of the Online Safety Act.

FSC: Utah Excise Tax on Adult Content Goes Into Effect October 1

The Free Speech Coalition (FSC) has issued an advisory that the Utah Excise Tax goes into effect tomorrow.

Segpay Parent Company Names David Press to Board

Segpay parent company Toccata Inc. has named payment industry veteran David Press to its board of directors.

Platform Pulse: Inside the Technology and Trends Powering the Direct-to-Fan Economy

For a brief, glittering moment, the fan-platform boom felt like a modern-day gold rush. The premise seemed simple: Open an account, post some tantalizing content and watch the subscriptions roll in. OnlyFans became a household name, "selling feet pics" became a cultural punchline and creators poured into the market hoping to claim their share of the action.

FSC Sets Dates, Qualifiers for December Board of Directors Election

The Free Speech Coalition (FSC) has published dates and qualifiers for its upcoming board of directors election.

Aylo Wins Preliminary Injunction Against Utah AV Law's VPN Rule

A federal court on Thursday issued a preliminary injunction preventing the state of Utah from enforcing a legal provision that would make adult websites liable if minors in the state circumvent geolocation efforts in order to bypass age verification.

Ofcom Investigates Pornhub's Device-Based UK Age Checks

U.K. media regulator Ofcom has opened an investigation to determine whether Pornhub parent company Aylo’s use of device-based age verification complies with the U.K.’s Online Safety Act.

'Studio Vanniall' Launches Through PAYSITE

Vanniall's official website StudioVanniall.com has launched through PAYSITE.

France Weighs Ban on Purchase of 'Remote' Sexual Services

The French National Assembly is considering a proposal to criminalize the purchase, and/or facilitation by online platforms, of sexual services performed remotely by streamers and custom content creators.

YourVids Launches Customizable Subscription Feature for Creators

YourVids has rolled out YourFans, a service that allows creators to design customizable subscription tiers, from which they receive 100% of the revenue.

Show More