Google Algorithm Change Will Favor ‘Mobile-Friendly’ Sites

MOUNTAIN VIEW, Calif. — Google's latest algorithm change, which will favor "mobile-friendly" websites starting April 21, might make it more difficult to find some sites in Google searches.

But Google Webmaster Trends Analyst Gary Illyes said the update will run page by page, and that there is no site-wide penalty.

If a site were to have 20 mobile-friendly pages and 10 pages Google does not deem to be mobile-friendly, the 20 will receive a boost, and the 10 won’t, Illyes noted. The mobile-friendliness, or lack of mobile-friendliness, of a web page will only affect that individual page’s ranking.

The algorithm change shows how important Google sees the mobile market. The search giant said that for the first time mobile traffic eclipsed desktop PC Internet traffic in November.

Google usability studies show that 61 percent of users will move on to another site immediately if they click on a result that is not mobile-friendly.  

Site owners can test site pages here to see if Google has deemed them mobile-friendly.

Columnist Adrian DeGus discusses how to prepare for Google’s algorithm change in XBIZ World’s April edition available here.

 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Michigan Legislators Propose Online Porn Ban

Michigan lawmakers have introduced a bill that would make it illegal to distribute pornography via the internet in the state.

Florida AG Sues Aylo, Segpay Over State AV Law

Florida Attorney General James Uthmeier filed lawsuits against Aylo and Segpay today with the 12th Judicial Circuit Court of Florida for noncompliance with HB3, the state's age verification law.

Colombian Court Sides with Esperanza Goméz in Meta Account Deactivation Battle

On Friday, Colombia’s Constitutional Court ruled in favor of adult performer Esperanza Gómez in her legal battle against Meta over repeated suspensions of her Instagram account.

Missouri AG Announces Age Verification Rule to Take Effect Nov. 30

Newly appointed Missouri Attorney General Catherine Hanaway announced Friday that the state's recently approved age verification regulation for adult websites will go into effect on Nov. 30.

Aylo, Woodhull Freedom Foundation to Host 'Online Censorship' Event

Aylo and Woodhull Freedom Foundation will co-host a virtual panel addressing online censorship on Sept. 30.

Severe Sex Films Relaunches Site Through YourPaysitePartner

Severe Sex Films has relaunched its official website through YourPaysitePartner (YPP).

Judge Awards Plaintiffs Over $400K in Attorneys Fees in Derek Hay Civil Case

California Superior Court Judge Gail Killefer has awarded former clients of LA Direct Models over $400,000 in attorneys fees and court costs, to be paid by agency founder Derek Hay.

ChickPass Rebrands as 'ChickPass Cinematic Universe'

ChickPass has announced that it has rebranded its network of sites as ChickPass Cinematic Universe.

Brazilian Adult Industry Association ABIPEA Launches

Brazilian Association of the Adult Entertainment Industry and Professionals (ABIPEA) has officially launched its organization.

New Adult Social Media Platform 'Havven' Opens Beta Phase

Havven, a new adult social media platform, has opened its beta phase and will officially launch Oct. 5.

Show More