Reports Say Gwyneth Paltrow Buying Hustler Hollywood Spot, Building New Nightclub

LOS ANGELES — Actress Gwyneth Paltrow has reportedly bought the Hustler Hollywood Sunset Strip property and plans to turn it into a swanky Arts Clubs similar to the one in London and Aspen.

Paltrow and her business partner Gary Landesberg are said to have purchased the prime spot from Hustler founder Larry Flynt. The existing Hustler Store will be moving to a location near the Kodak Theater.

Although LFP spokesperson Arthur Sando would not confirm or deny the report, he did tell The New York Post that the store building is in escrow and that it wil be moving to a new location in Hollywood later this year. “The current location will remain open until that time.”

Paltrow’s new club will have a chi-chic restaurant, a nightclub/lounge, and host trendy cultural events like poetry readings.

Membership will reportedly cost more than the $2,000 up front, and $2,000 a year fee required at the London club.

The new club will also enforce a strict dress code.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo 2026 Pleasure Product Trade Show Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ Expo pleasure product trade show, set to take place Jan. 8–12 at the Loews Hollywood Hotel.

Magic Silk Debuts 'Black Cherry' Collection

Magic Silk has introduced its new Black Cherry line of apparel.

Nexus Debuts 'Alpha Surge' Masturbator

Nexus has introduced Alpha Surge, its first stroker device.

Womanizer Drops 2 New Editions of 'Next' Stimulator

Womanizer has debuted two new versions of its Next clitoral stimulator, comprising the Bordeaux and Dusky Pink editions.

Lovense, Hustler Hollywood Partner for Demo Events

Lovense and Hustler Hollywood have partnered for a series of 16 in-store product demonstration events, starting Jan. 13.

Holiday Now Shipping 'Love to Love' Collection From Lovely Planet

Holiday Products is now shipping the Love to Love product line from Lovely Planet.

Nalpac Releases 2026 Valentine's Day Catalog

Nalpac has released its 70-page 2026 Valentine’s Day catalog, featuring hundreds of products.

Blush Expands 'Dr. Skin' Vibrator Collection

Blush has introduced three new designs to its Dr. Skin line of vibrators.

Svakom Launches 'KooSync' App

Svakom has launched its new KooSync interactive platform and app.

Full Circle Expands 'Dream Doll' Line, Adds Functional Mouths

Full Circle has introduced eight new models with functional mouths from its Dream Doll collection.

Show More