Reports Say Gwyneth Paltrow Buying Hustler Hollywood Spot, Building New Nightclub

LOS ANGELES — Actress Gwyneth Paltrow has reportedly bought the Hustler Hollywood Sunset Strip property and plans to turn it into a swanky Arts Clubs similar to the one in London and Aspen.

Paltrow and her business partner Gary Landesberg are said to have purchased the prime spot from Hustler founder Larry Flynt. The existing Hustler Store will be moving to a location near the Kodak Theater.

Although LFP spokesperson Arthur Sando would not confirm or deny the report, he did tell The New York Post that the store building is in escrow and that it wil be moving to a new location in Hollywood later this year. “The current location will remain open until that time.”

Paltrow’s new club will have a chi-chic restaurant, a nightclub/lounge, and host trendy cultural events like poetry readings.

Membership will reportedly cost more than the $2,000 up front, and $2,000 a year fee required at the London club.

The new club will also enforce a strict dress code.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Blush Expands 'B Yours' Collection

Blush has introduced a new vibrating plug from its B Yours Collection.

We-Vibe Debuts 'Shared Touch' Vibe

We-Vibe has introduced its new Shared Touch vibrator for couples.

Kiiroo Introduces New Tyler Wisby Stroker

Kiiroo has debuted the new Tyler Wisby stroker sleeve from its FeelStar line.

Show More