Digital e-Life to Distribute LELO in India

INDIA — Digital e-Life has partnered with LELO to distribute its luxury products to the Indian audience.

Digital e-Life will be distributing LELO products via ThatsPersonal.com, India’s first sexual health and wellness portal as well as eBay, Amazon, Flipkart, Snapdeal and other ecommerce sites in the country. It will also supply the LELO products to its offline distribution partners including select pharmacy chains across the country.

According to Samir Saraiya, CEO, Digital E-Life, “Our approach is to provide the Indian market with the best international products and sell them in an environment that is conducive to buyers. We believe that there is a huge affluent Indian audience which is keen to buy products with the highest standards of quality and we are confident that the LELO products will fit the requirements of this premium audience segment well.”

Steve Thomson, LELO head of marketing, said, “We believe that the people of India are changing their perception and connotations about erotic products extremely quickly. As the world’s No. 1 brand in this area, we have been looking for long-term partners to help spread the word. Digital e-Life has stood out as a company we and future customers can trust, and we're looking forward to supporting them as they offer our products across the Indian market.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts Expands 'Fantasy' Line From Cottelli

Orion Wholesale has added four new lingerie sets to its Fantasy collection by Cottelli.

Biird's 'Namii' Highlighted in Bustle Magazine

Bustle Magazine has featured Biird’s Namii in a roundup about clitoral stimulators.

Blush Expands 'Aria' Collection With 4 New Vibes

Blush has introduced four upgraded versions of vibrators from its Aria collection.

We-Vibe Debuts 'Melt 2' Vibrator, Air Pulse Massager

We-Vibe has introduced its new Melt 2 vibrator/air pulse massager.

Full Circle Expands 'Savage Me' Line of Male Torsos

Full Circle has expanded its line of Savage Me male torsos.

Nalpac, Entrenue Sign Distro Deal With Like A Kitten

Nalpac/Entrenue has inked a deal to distribute Like A Kitten pleasure products.

XBIZ Retreat Reloads Amsterdam Edition, Set for Sept. 2-5

XBIZ Retreat is making its highly anticipated return to Amsterdam, set for Sept. 2–5 at the chic Park Centraal Hotel.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

Show More