Penthouse Launching Branded Wine, Spirits at Las Vegas Bar Show

LOS ANGELES — General Media Communications, Inc., the owner of the Penthouse trademarks, is launching Penthouse Wines and Penthouse Spirits tonight at the Foundation Room in Las Vegas.

Bartenders will be serving free flowing Penthouse Wines that have been hand-crafted from their vineyards in California and Australia. Guests will be able to choose from “The Scarlet” Sparkling Shiraz, “The Blonde” Sparkling Chardonnay Pinot, Merlot, Sauvignon Blanc and Pinot Noir.

The organizers said those looking to kick it up another notch can enjoy the range of Penthouse Spirits, hand-crafted and bottled in one of the oldest distilleries in Holland. Specialty cocktails will be available featuring Penthouse Whiskey Tequila Fusion as well as Libido Libations, cherry-flavored vodka formulated for both males and females.

The party will be in full swing with special guests: Penthouse Pet of the Year 2014, Lexi Belle, and Penthouse Pet of the Month, Tasha Reign, who will be on hand to toast the event and offer guests the opportunity to mingle up close and personal. 

“Penthouse Wines and Penthouse Spirits are quality products, gorgeously packaged and perfectly representative of the aspirational lifestyle our brand represents,” said Amanda Byrd, director of global licensing for Penthouse. “This party is the perfect platform to announce their arrival to the Las Vegas market in style.”

The spirits will also be exhibited on March 31 at the Nightclub and Bar Show at the Las Vegas Convention Center. Located in booth #955, free sample tastings will be available for tradeshow attendees.

Both product lines, produced under license by PH Wine Estates and Inland Beverages LLC, respectively, will be distributed by Mondo Imports and available on the wine lists and cocktail menus at nightclubs in Las Vegas.

Retailers or bar/nightclub owners in the Las Vegas area interested in stocking the wines and spirits can email randy@penthousewines.com.au, or storm@mondoimports.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Show More