Williams Trading Co. to Feature Mystim at ILS in Vegas

PENNSAUKEN, N.J. — Adult distributor Williams Trading Company announced plans to present the Mystim brand of e-stim adult products at the International Lingerie Show at the Rio Hotel starting today in Las Vegas.

Classical electrical stimulation therapy, or e-stim, is based on the natural body’s own system of information transportation. Positive, as well as negative sensations (as pain) reach the brain by the same nervous system. E-stim uses this fact; that comfortable sensations travel on faster nerve strands than negative ones.

That means, when the soft electrical impulses that e-stim therapy sends out reach the spinal cord, there is no more room left for the pain information; it can no longer be processed by the brain. Moreover, e-stim affects the release of endorphins, the body-own happiness hormones.

Since 2005, Mystim has produced devices for erotic electro-stimulation — and all kinds of toys to go along with. Mystim has a background in medical technology and offers a two-year manufacturer’s warranty on every one of their products.

The company said Mystim e-stim vibes are the only toys that combine vibration and electrical stimulation in one device. For example, the Electric Eric vibrates, tingles and pulsates all on his own. And with two vibrating motors with eight programs, the Electric Eric offers five types of electrical stimulation and a training program for the pelvic floor. Electric Eric has a smooth silicone body and a rechargeable, long-life lithium-ion battery with a USB charging cable.

“The launch of Mystim adult products is supported with a free online training at Williams Trading
University.” said Scott D., director of sales & marketing at Williams Trading. “Mystim designed a course that is friendly and presents e-stim in a format that is easy to understand. Retailers are encouraged to learn more about e-stim as we anticipate increased growth in this adult category.”

Adult retailers are encouraged to visit the Williams Trading booths 654-656 and 647-750 during
Spring ILS to learn more about Mystim products. Customers can login to Williams Trading University
at WTUlearn.com to access the free online education programs. For product ordering and
shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit WilliamsTradingCo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Show More