Williams Trading Co. to Feature Mystim at ILS in Vegas

PENNSAUKEN, N.J. — Adult distributor Williams Trading Company announced plans to present the Mystim brand of e-stim adult products at the International Lingerie Show at the Rio Hotel starting today in Las Vegas.

Classical electrical stimulation therapy, or e-stim, is based on the natural body’s own system of information transportation. Positive, as well as negative sensations (as pain) reach the brain by the same nervous system. E-stim uses this fact; that comfortable sensations travel on faster nerve strands than negative ones.

That means, when the soft electrical impulses that e-stim therapy sends out reach the spinal cord, there is no more room left for the pain information; it can no longer be processed by the brain. Moreover, e-stim affects the release of endorphins, the body-own happiness hormones.

Since 2005, Mystim has produced devices for erotic electro-stimulation — and all kinds of toys to go along with. Mystim has a background in medical technology and offers a two-year manufacturer’s warranty on every one of their products.

The company said Mystim e-stim vibes are the only toys that combine vibration and electrical stimulation in one device. For example, the Electric Eric vibrates, tingles and pulsates all on his own. And with two vibrating motors with eight programs, the Electric Eric offers five types of electrical stimulation and a training program for the pelvic floor. Electric Eric has a smooth silicone body and a rechargeable, long-life lithium-ion battery with a USB charging cable.

“The launch of Mystim adult products is supported with a free online training at Williams Trading
University.” said Scott D., director of sales & marketing at Williams Trading. “Mystim designed a course that is friendly and presents e-stim in a format that is easy to understand. Retailers are encouraged to learn more about e-stim as we anticipate increased growth in this adult category.”

Adult retailers are encouraged to visit the Williams Trading booths 654-656 and 647-750 during
Spring ILS to learn more about Mystim products. Customers can login to Williams Trading University
at WTUlearn.com to access the free online education programs. For product ordering and
shipping information, contact a Williams Trading sales representative at 800-423-8587 or visit WilliamsTradingCo.com.