Mr. Nori’s MagicGel Signs On as Presenting Sponsor of SHE Phoenix 2015

PHOENIX — Mr. Nori’s MagicGel, a pioneering American brand of nuru massage gel and accessories, has signed on as the presenting sponsor of the upcoming Sexual Health Expo in Phoenix.

The groundbreaking upscale consumer event will take place in Phoenix April 25-26 at the chic DoubleTree by Hilton Hotel, with Castle Megastore serving as the event’s exclusive retail and sex-ed sponsor.

MagicGel was among the participating vendors of the inaugural SHE 2015 in Los Angeles, which drew upwards of 2,000 attendees. Featuring a dynamic mix of workshops, product showcases and networking with sexperts and like-minded individuals, MagicGel’s founders, a husband-and-wife team, said they are proud to support the event’s mission of promoting sexual wellness.

“We are excited to take on the role of Presenting Sponsor for the groundbreaking Sexual Health Expo ‘s arrival in Phoenix,” MagicGel co-founder Orit Benzaquen said. “As a company that was founded on the principle of safe, pleasurable, experimental, blissful sex, MagicGel has always been an advocate of sex-positive education.

“The inaugural SHE in Los Angeles proved to be a tipping point for us — drawing an overwhelming response from couples of all types. The general public is craving education and unique products to bring that spark back into their intimate relationships,” Benzaquen said. “MagicGel is looking forward to joining forces with Castle Megastore to make this event stellar!”

MagicGel recently launched its products at Castle Megastore, and visited the Castle Megastore headquarters to train store staff.

“Castle Megastore’s sales staff were blown away by our products and we couldn’t be more excited to be working with them,” Benzaquen said. “The training event was incredible, and SHE will be an excellent opportunity to celebrate this new partnership.”

SHE’s exclusive retail and sex-ed sponsor Castle Megastore is a leading national retail chain with locations in Phoenix and surrounding areas. The retail giant has access to 25 static and digital billboards covering all major freeways and roads in Phoenix, which it will utilize to maximize SHE’s exposure among locals.

SHE Phoenix will feature the refreshing, dynamic format that made its premier a resounding success. Anchored by engaging workshops designed to educate and enchant, SHE will once again gather the most sought-after experts to present lively discussions that both teach and titillate.

For tickets and event information, visit