NetCash Offers Anonymous Internet Payment Solution

WHITE PLAINS, N.Y. — Chipping away at barriers that prevent many consumers from completing online transactions, NetCash has recently launched an anonymous payment solution that can be purchased online and at more than 52,000 retail outlets.

NetCash added its first group of merchants in November 2006 and now boasts an expanding roster of adult and mainstream merchant partners. Its adult clients include YanksCash, Atlas Multimedia (PornStarDollars), CuriousCash, Sex On The Side, Real Sex Cash, ARS and Blazing Bucks.

“I think all types of consumers are worried about Internet transactions,” NetCash CEO Peter Shapiro told XBIZ. “There’s ID theft, and on the adult side there are anonymity concerns. Plus, who wants to fill out long forms and give out credit card information to numerous websites? By using NetCash, consumers can feel safe knowing that their transactions are safe, secure and anonymous.”

NetCash works in a fashion similar to a debit card. Consumers can purchase NetCash at retail locations in increments of $25 (with a maximum of $100), or online in amounts from $5 to $100, which gets them an access code and PIN number that can be used on NetCash’s merchants’ join pages. If the consumer signs up for a paysite with recurring billing and their NetCash balance doesn’t cover the total cost of the transaction, the consumer’s credit card on file with NetCash will be charged until their NetCash account is replenished.

Shapiro points out that what he believes sets NetCash apart from the competition is the payment solution’s availability at more than 52,000 retail locations. While NetCash is not a physical card, online shoppers can print out a confirmation page from the NetCash website, bring it to a participating retailer, pay cash for NetCash and their accounts are activated instantly.

Consumers can enter their Zip code on the NetCash site to find their closest participating retailer including certain 7-Eleven, CVS, Kmart, Ralphs and Vons locations.

“I think our competition misses the boat by not having a consumer-facing product that people can use and understand easily,” Shapiro said. “We set out to design an easy product with an easy-to-remember name that is easy for merchants to add to their sites. Because of security and privacy issues, conversion rates are low. If one out of every 100 clicks results in a sale, that’s pretty good, but what about the other 99? If we can get just one more out of those 99, we just doubled our merchants’ business. We don’t believe in creating barriers for purchasers.”

On the NetCash consumer-side interface, customers can manage all their payments, debits and recurring transactions in one window. NetCash supports all types of billing platforms, including single purchases, subscriptions, trial offers and recurring billing. NetCash customers also can cancel their recurring billing accounts through the interface to avoid confusing cancellation instructions, Shapiro said.

NetCash is free to consumers and makes its money by charging merchants a sliding fee per transaction.

The principals of NetCash have their roots in online business. Shapiro was part of Interactive Search Holdings, which was comprised of iWon.com; advertising network MaxOnline.com; MyWay.com; Excite.com; and SmileyCentral.com. Interactive Search Holdings was sold to AskJeeves.com (now Ask.com) for $500 million.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

Show More