NEW YORK — Reality TV star Coco's "Cocolicious Lingerie" exoticwear will be making its debut at the spring International Lingerie Show (ILS) in Las Vegas on March 30.
The line is manufactured by René Rofé Lingerie and created by Coco who appears on all of the product boxes in the new packaged range.
Rofé said Coco also designed the line, conceptually and physically, personally fitting every piece to insure the final product meets her own exacting standards.
“Coco and her team wanted to join with a seasoned industry leader to insure that her vision could be realized, and insure that the right partnerships would be made to get the product into the market. That’s where we come in, and from our perspective, the opportunity to work with Coco is one we simply couldn’t pass up,” said Wilson Kello, René Rofé creative director.
High-quality product images, marketing images, product descriptions, and logos will be made available to retailers.
At the photo shoot for the line Coco was candid about her concepts, dishing about working out in stilettos, tanning in see-thru lingerie, and the versatility of her new line. “You can literally wear this anywhere. This is about getting lingerie to the streets.”
Rofé said the whole line represents Coco’s vision, but she expressed special love for a few pieces including the “Slash & Burn Seamless Dress,” which comes in red and black. Coco said she wanted a daring piece that covered literally only the essentials, and worked for a range of body types. She also focused on pieces that offer versatility, like the “Maja Flava Seamless Body Suit,” which comes in pink, black, and white. This bodysuit can be paired with jeans or shorts and worn out to the club, by the pool, in the bedroom, or on the red carpet.
Coco will appear at the René Rofé Lingerie booth in the Miranda Room at the Rio Convention Center on March 30 from 1-3 p.m. PDT.
The fashion show begins at 6 p.m. on March 30.
