LOS ANGELES —The Screaming O has introduced a comprehensive retail support program that includes merchandising tools, display options and event swag to make it even easier for stores to create an interactive shopping experience.
The company reports that it offers creative support for a variety of projects, including creating a Screaming O branded section, point-of-purchase impulse display, or hanging colorful store decorations. “Just be sure to provide at least 30 days’ notice,” a release explains.
The Screaming O’s standing, spinning and planOgram displays are now available free of charge with no minimum order required, giving stores the freedom to get creative and configure displays with the Screaming O items they want to showcase. Each display arrives blank and ready to be stocked by store staff with any items they choose.
The Screaming O also offers free customized banners and signage to supporting retailers looking to enhance their show floors. Its graphics department can create window clings, vertical stand-up banners, grommeted vinyl hanging banners, card-stock posters and more. Retailers should contact a preferred sales rep to request custom signage.
“The Screaming O is constantly thinking up new — and sometimes kooky — ways to support our retailers and help boost sales, and we’ve made it easier and more affordable than ever for stores to get in on the action,” Screaming O Account Executive Conde Aumann said. “We’re fortunate to have an incredibly capable marketing and graphics team who love making our customers’ ideas and desires come true. As much as humanly possible, of course.”
For event support, The Screaming O offers its new GO disposable “quickie” rings on portable postcards available to retailers at a discount to use as free gifts with purchase or gift bag stuffers. The 13,500 RPM vibrating erection rings are one of the company’s new top sellers and are available to help incentivize sales and offer something fun for shoppers to try for free.
“We made these clever and colorful postcards to fit easily into gift bags or be handed out at the end of an event to thank customers for coming,” Aumann said. “Stores can get 100 GO Cards for a one-time discounted purchase price or receive them free of charge by including The Screaming O in any paid advertisements, radio spots or other promotions. Terms and conditions may vary so check in with us to discuss your ideas.”
And for stores looking for ways to get staff involved, The Screaming O can create official “Muff Diver” and “Muff Divee” ID cards that hang from red-and-white branded lanyards to promote the company’s SnorkelO vibrating oral sex aid. The ID cards can be worn as conversation starters on the sales floor, and The Screaming O’s art department can customize each ID card for every employee.
“We launched this fun promotion as part of our ongoing retail support program to help storeowners and staff make the most of their events,” Aumann added. “While staff members giggle about their newfound ‘cunning linguist’ status, their ID cards help advertise one of our newest, most talked-about novelties!”
For more information about this retail support program, contact a preferred representative or email conde@thescreamingo.com.
