Williams Trading University Adds Hott Products, Doc Johnson Courses

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading Co. has added new courses sponsored by Hott Products and Doc Johnson to Williams Trading University (WTU.)

The latest expansion of coursework brings the total to 47 free retailer trainings that are exclusive to Williams Trading customers, the company says.

Hott Products offers two courses: Bachelorette Party Planning 101 and All About Edibles. The Bachelorette Party Planning course includes a free checklist to increase sales of related items. All About Edibles helps a retailer make sense of the hundreds of edible novelties produced by Hott Products, the company said. The course explains how the sense of taste is incorporated into intimacy and what products are best suited for customers’ individual preferences for sweet, sour, mint or chocolate-flavored items.

The Doc Johnson e-Learning course is titled The OptiMALE Man. Designed for men, the OptiMALE line includes pleasure products and personal care items. The features and benefits of OptiMALE are discussed as well as selling aids that are available for download, such as selling sheets and an OptiMALE guide to wearing cock rings.

WTU is a free e-learning program available exclusively to existing and new Williams Trading accounts. Online courses are available 24 hours/7 days per week and can be accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

“E-learning is a platform commonly used for mainstream corporate retailers such as Best Buy and Walmart. Williams Trading is the only adult distributor that offers this service to its customers,” said Scott D., director of sales and marketing for Williams Trading. “Since its launch seven months ago, WTU has grown to 7,000 course certifications. Production of fresh new courses is ongoing and we look forward to offering even more retailer training free of charge.”

For more information about WTU, call a Williams Trading sales representative at (800) 423-8587 or visit WTUlearn.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

We-Vibe Debuts 'Temp' Heating and Cooling Vibrator

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Nadia El Tamimy Joins LonBrook Sales Team

Nadia El Tamimy has joined the sales and account management team at LonBrook.

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Like a Kitten, JO Partner for Campaign

Pleasure brand Like a Kitten and wellness brand JO have partnered for a marketing campaign.

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

Show More