The promotion and hiring come on the heels of the addition of Bryan Postlethwait, who Playboy tapped to be the senior vice president of programming. Both Spierer and Schwartz will report to Postlethwait.
“Todd and Michael are part of a newly redesigned programming team for the Playboy Entertainment Group,” Postlethwait said. “The company is taking an aggressive approach to developing innovative content in an effort to attract new viewers and to expand the demographic for both our linear TV channels and for emerging platforms like subscription video-on-demand and mobile. We’re happy to have Todd join the team and proud to recognize Michael’s achievements here at Playboy.”
Schwartz will be responsible for content for Playboy TV as well as new media platforms. Prior to joining Playboy, Schwartz worked for Branded Media Corp., where he served as senior vice president of strategic development.
Schwartz also worked as an executive at VH1 and NBC Entertainment.
Spierer will be responsible for content on Playboy’s Spice Digital Networks, which include the Club Jenna Channel, Fresh!, Spice:Xcess and shorteez.