Twitter Amends Sexual Health Ad Policy

LOS ANGELES — Twitter, which has habitually blocked ad campaigns concerning condoms and sexual health campaigns, has tweaked the rules in favor of the companies it had been shutting out.

Condom retailer Lucky Bloke announced that it had its advertising ban lifted on Monday after nine months of complaints and a spirited public campaign, #Tweet4Condoms, directed at changing the policy.

Lucky Bloke CEO Melissa Hill says that Twitter has modified their ad policies and removed condoms and contraceptives from the "adult products" category, reclassifying them as "health products."

“For the many of you who championed our #Tweet4Condoms campaign, I want to thank you sincerely for lending your voice and support,” Hill said after learning of the change. “It is exciting to see that, united, we can make a positive difference even when standing up to a tech giant.”

A Twitter spokesperson confirmed the news, telling RH Reality Check that “Ads for non-prescription contraceptive products such as condoms and spermicides, and ads for personal lubricants, now fall under our health and pharmaceutical products and services policy.”

The spokesperson said that the change to the company’s ad policy for adult or sexual products and services was launched in mid-January.

According to RH Reality Check, the new policy also clarifies some confusing language that seemed to ban ads for “contraceptives” while still allowing some ads for condoms.

The policy now lists birth control pills and emergency contraception as “restricted,” or subject to review by Twitter, as it does with all other pharmaceutical products.

Despite the progressive stride, the policy still prohibits “sexual content” in ads or linked material for sexual health awareness or condoms. Companies find this is one of the most difficult caveats to maneuver.         

White is encouraged by Twitter’s willingness to evolve, and believes that this initial step could be a harbinger of additional, much-needed change — to amend antiquated thoughts on sexuality — across all social media channels. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

Show More