Q&A: ‘Nexus Will Be Back Bigger, Better Than Ever’

LONDON — Nexus is gearing up for the return of its full range to the U.S. market next year with the release of new and redesigned products.

 Last year, British pleasure products brand Nexus announced its return to the U.S. market after a two-and-a-half-year absence following a patent dispute. With a portion of its product line not available for sale in the U.S. until 2016, Nexus Director Monique Carty says the setback sparked creativity, and now under new management, the company has developed new products that will enable a successful comeback.

In an exclusive interview, Carty tells XBIZ how the brand plans to rebuild its presence in the U.S.

How is Nexus rebuilding its presence in the U.S. market?

We have never gone away completely but with only a small percentage of the range available for some time it was hard to make a big impact. New management brought new product development, which has allowed us to return our focus back to the U.S. This of course has been good timing in rebuilding the brand presence for the big return next year when we are able to sell the entire range into the U.S.

We already have our distributors in place and are really excited to be rebuilding strong relationships.

What kind of support can U.S. wholesalers and retailers expect from Nexus?

Both Chloe [Pearce] and I come from marketing backgrounds and so we fully understand the importance of good marketing support. We are extremely open to marketing initiatives and welcome any suggestions from our customers.

At present, customers can download images, videos and sales sheets from our website and we also offer sales support in the way of consumer product guides, leaflets, posters and promotional items.  We are also happy to offer product training to sales staff.

What are the latest releases from Nexus? Any other product releases planned for this year?

We are really excited to be launching Revo Intense. The U.S. market has been screaming out for REVO since we launched the first one four years ago but unfortunately we were unable to launch it here. The adaptation made to this model means it gives a more intense prostate massage than the existing models available to the rest of the world, but it also means we are able to sell it before the agreement is lifted and we can sell our entire range here next year. 

We are also launching a large version of ACE, our rechargeable remote controlled butt plug that was requested by customers at the XBIZ 360 Conference.

What makes Nexus Range products ideal for the U.S. market? What makes the brand unique?

When people think about Nexus they immediately think quality and innovation. All our products are made to an extremely high standard from the materials to the functionality and packaging. We don’t want to be just another manufacturer and want to bring products that offer something different to the market.

How has Nexus Range evolved since its launch? How did the brand evolve during its two-and-a-half year absence from the U.S. market?

The range has grown and evolved and there is more to come. The packaging has improved and is more streamlined and we are currently working on further changes.

We now have an accessories range, and a range specifically for the ladies, Nexus Femme. There are also additions to the main range including the long-awaited Revo Intense and Ace, a remote-controlled, rechargeable butt plug. 

We have also launched new items that we cannot sell into the U.S. currently which means next year when we can sell the entire range we will be back bigger and better than ever.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Show More