U.K. 'Sexhibition' Expo Launches Cinema Ad Campaign

MANCHESTER — Adult expo newcomer Sexhibition, which will hit Manchester for the first time this August, is capitalizing on the “Fifty Shades of Grey” phenomenon with a run of high-impact cinema advertising.

The erotic ad was shown on 225 screens during the mainstreams movie's opening weekend, and prominently features BDSM themes, latex attire and intricate corsetry.  

Sexhibition organizer Cheryl Smith said, “The success of EL James books brought the topic of sexuality, especially female sexuality, into the mainstream, and whatever your opinion of the ‘Fifty Shades’ brand, it's got a lot of women talking about their fantasies, and that can only be a good thing.”

“With this event, we're celebrating the fact the wider British public are starting to feel able to openly discuss sexuality,” she added, referring to the upcoming Sexhibition. “Our visually stunning cinema ad campaign is absolutely representative of our manifesto — that of sexuality explored in a very glamorous and decadent environment — and forms a major part of a promotional strategy designed to attract a much wider, mainstream audience than would traditionally be expected.”

To check out the ad on Vimeo, click here

To be held at the Event City venue Aug. 21-22, Sexhibition organizers say the event will be “the ultimate in decadence and debauchery.” According to the event’s website, Sexhibition will bring together elements of sex, erotica, the adult industry, burlesque, fetish, the BDSM lifestyle and combine it with live music, DJ sets, burlesque, cabaret, film and performance art in an inclusive and sex-positive environment.

There will also be an “After Dark” component of exhibition that will offer attendees racy entertainment in upscale, nightclub settings.

For full ticket and exhibitor information, visit SexhibitionExpo.co.uk.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve Unveils Stroker Inspired by Octopus From Amazon's 'The Boys'

"The Boys" showrunner Eric Kripke has teamed with Adam & Eve on the release of a new stroker based on Ambrosius the Octopus ahead of the Season 2 premiere of Amazon's spinoff series, "Gen V."

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Show More