Williams Trading Preps Retailers for 'Fifty Shades' Film

John Sanford

PENNSAUKEN, N.J. — Adult distributor Williams Trading Co. announced it is offering customized retail support in preparation for the much anticipated movie debut of "Fifty Shades of Grey" (FSOG) this Friday.

In what it's calling a "triple combination," Williams is offering exclusive custom kits with product authorized by E.L. James, "Fifty Shades" e-Learning hosted by Williams Trading University (WTU) and the chance to win an autographed "Fifty Shades" novel.

Williams Trading has assembled four fast-moving FSOG Special Buy Kits (original packaging) that are in stock and available for immediate shipment. FSOG special buy kits include authentic, licensed FSOG products in a variety of value-priced combinations. Retailers are encouraged to stock up now as FSOG Special Buy Kits are discounted from 45-65 percent and will sell out quickly. All pricing is net and supplies are limited.

WTU, in partnership with Lovehoney, hosts an e-Learning module that educates retailers and their employees on the mystique surrounding the "Fifty Shades" phenomenon. The features and benefits of the BDSM products used in the book are discussed as well as proper upselling and cross-selling techniques that encourage the sale of support products such as their exclusive FSOG After Spanking Cream and Christian Grey Aftershave.

To celebrate the release of the FSOG movie, WTU is offering all participants who receive their e-Learning certifications in Lovehoney: Fifty Shades of Grey a chance to win a "Fifty Shades" novel autographed by author, E.L. James. The winner will be chosen at random at 3 p.m. EST on Feb. 18 and notified via email.

“This is an awesome opportunity to celebrate the 'Fifty Shades' phenomenon with your customers and can choose to use this prize as an in-store promotion,” said Erin V. marketing & vendor liaison for Williams Trading.

“Education and value-priced options are clearly going to support retail sales as stores gear up for more mainstream foot traffic," added Scott D., director of sales & marketing. “The seasoned sales team at Williams is ready to assist customers with any questions and ease their stress by ensuring their support and product fulfillment during this busy sales season.”

For more information on products, shipping and general support, call a Williams sales representative at 800.423.8587. Visit wtulearn to take the Lovehoney: Fifty Shades of Grey e-Learning course and become automatically entered in a chance to win the autographed "Fifty Shades" novel.