xbiz world
xbiz premiere

Google Rolls Out ‘Upgraded URLs’

MOUNTAIN VIEW, Calif. — Google today announced a new release, “upgraded URLs,” for those websites that can advertise their web services via AdWords.

Last year, of course, the search engine and ad company made a decision to prohibit adult advertising on its paid advertising platform.

But some online sectors, such as adult dating and adult cam sites, are able to continue campaigns through AdWords.

“Upgraded URLs” allows managing and tracking information easier for advertisers, Google says.

The new URL feature allows advertisers to update tracking info while avoiding having to reset ad stats. Specifically, Google says the new "upgraded URLs" offer advertisers these benefits — less time spent managing URL tracking updates, reduced crawl and load times on websites and new ValueTrack parameters that help users gain additional insights about ads.

Google says it will begin rolling out its “upgraded URLs” feature to advertisers this week while it is encouraging advertisers that use tracking to upgrade to the new system by July 1. 

   

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Italian Court in Aylo Case Limits International Reach of AV Rules

An Italian administrative court has ruled that Italy’s recently-enacted age verification rules for adult content may not currently be enforced against sites based in other EU member states, pending further procedural action under the EU’s Directive on Electronic Commerce.

OCC, FDIC Prohibit Use of 'Reputation Risk' by Regulators

The Office of the Comptroller of the Currency (OCC) and the Federal Deposit Insurance Corporation (FDIC) on Tuesday issued a final rule codifying the elimination of ‘reputation risk’ from their supervision of financial institutions.

Wisconsin Governor Vetoes Age Verification Bill

Gov. Tony Evers on Friday vetoed AB 105, an age verification bill that would have allowed anyone to sue adult content providers for damages over alleged failure to age-verify users in Wisconsin, with penalties of up to $10,000 per violation.

FSC Releases Statement on Wisconsin Governor Vetoing AV Bill

The Free Speech Coalition has released a statement on Wisconsin Governor Tony Evers' veto of the state's age verification legislation.

AV Bulletin: West Virginia Enacts AV Law, Ohio 'Innocence Act' Advances

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Woodhull Survey Reveals Concern Among Sex Educators Over AV Laws' Impact on Access

A national survey of sex educators by the Woodhull Freedom Foundation found that a majority of sex educators and sexual health professionals are concerned that age verification (AV) laws will negatively impact access to information and resources.

Clips4Sale Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of content platform Clips4Sale in a case against a website using a similar domain to impersonate the site.

Pineapple Support, SextPanther to Host Stress Management Support Group

Pineapple Support and SextPanther are hosting a free online support group focused on stress management for performers.

Goddess Tangent Launches New Site Through Grooby's Blue.xxx

Goddess Tangent has launched her new membership site, TangentOD.com, through Grooby's website management company Blue.xxx.

Ofcom Escalates FTV, Web Prime Investigations Over Age Assurance

Show More