Jimmyjane, The Pleasure Chest Host Pioneering Pleasure VIP Event

NEW YORK — With a calm, reassuring voice Brandon Bartling, the Pleasure Chest’s New York district manager, warned Amy E. D’agostina, founder of B Bella (WeAreBella.com),“this might be painful.”

D’agostina slowly pulled back her coat sleeve, exposing her bare wrist while Bartling turned on JimmyJane’s Hello Touch X. Brandon’s index and middle fingers, with Pleasure Pods attached to the tips of each digit, reached out and made contact — Amy’s pursed lips charged into a smile.

“[Brandon] prepared me for it be painful, so I was a little nervous. But when I felt it, I thought that this was amazing — just on my wrist — it was an amazing and relaxing feeling,” said D’agostina of the experience. “And honestly you could feel it from your wrist down to your toes.” 

It was an amazing interaction to watch at The Pleasure Chest Thursday night (Feb. 5) at the erotic retailer’s Pioneering Pleasure VIP Event hosted with Jimmyjane. And summed up what the two companies do best.

The invite-only VIP event showcased the Pioneering Pleasure Installation at The Pleasure Chest’s Upper East Side location. The installations gave guests a visual guide at how, over the years, both companies have worked to educate the public about pleasure products, change their perspectives on toys and sex and how they’ve both revolutionized the industry with products and education.

“For us, we have approached the collaboration from a perspective of celebrating each other’s sex positive journeys along the way,” said Bartling of the event. “The Pleasure Chest has been around for a long time and Jimmyjane has been revolutionizing the industry for years. And together we set the industry standard for what we like to put out into the universe as far as the image of the sex industry.”

The Pleasure Chest’s sales team was on hand throughout the night to guide guests through the installation and to show off Jimmyjane’s two new products, the Form 5 and the Hello Touch X. The event featured several sensation stations where guests were encouraged to explore and experiment with the Hello Touch X’s features, which were new to many. 

“I refer to [the Hello Touch X] as a ‘Gateway Toy’ because it has the vibrator attachment which is great and it also has the electro-stim attachment which is what I consider the ‘Gateway Toy’ part of the product,” noted Bartling. “A lot of people don’t approach electro-play because they are intimated by it. They are afraid of just the name itself: electro play sounds like you stick a fork in the light socket and you die.

“Whereas this introduces it to them in a way where you can use if you want to, try it if you want, but if you end up to nervous you have the vibrator that’s high quality that you can still use. So you can experiment with it. It’s completely safe. It’s a really great product. I use it myself and I think it’s one of the better products I’ve seen in a while.”

The Hello Touch X is also selling, “like crazy” at The Pleasure Chest and Bartling recently incorporated the product in an Advanced Blow Job class at the store. 

“[The Hello Touch X] just inspires people to get creative. And I think with this energy from ‘Fifty Shades of Grey,’ and people trying to approach their sexuality in new and interesting ways, it’s the perfect toy to incorporate into your bedroom life in so many possible ways.” said Bartling. 

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Show More