TalkTalk Clarifies Stance on Automatic Adult Content Filters

LONDON — TalkTalk has issued a clarification about its adult content filters, stating that the customer still has to choose to apply said filters.

In a post on its blog, the U.K. ISP explained that when signing up, the "Yes" option for its “HomeSafe filter” would be selected by default. However, it highlighted that the customer would still have to accept the settings for the filter to be applied.

"We pre-tick the 'on' option, but it's the customer's choice. Filters will only ever be applied if the customer has consented, and they're able to change their mind or edit their level of protection at any point,” wrote Alex Birtles, TalkTalk’s head of external communications. “In fact, we actively encourage customers to amend their settings, because what level of protection a family needs will change over time as children mature or move away."

The clarification comes in the wake of media reports following Sky's announcement last week that it would be activating filters by default. 

The Sky Broadband Shield is now being switched on for all customers, unless they make an explicit choice to opt out.

While most TalkTalk customers have already made a choice about whether or not to apply the filter, the company says it will make it compulsory for those who have not yet made a decision.

"The good news is nearly all of our customers have now made their decision," Birtles continued. "A very small proportion haven't visited their account settings, so to reach those people we've developed a 'pop-up' box which those customers will see when they try to visit any website that would be filtered by HomeSafe if it was active. The pop-up will present them with an unavoidable choice, with customers free to decide whether HomeSafe is right for them."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

California Enacts Stricter UGC Rules for Adult Sites

Governor Gavin Newsom has signed into law a bill to impose tighter compliance standards for user-generated content (UGC) on adult websites accessible in California.

UK Aims to Begin Enforcing 'Choking' Ban Before Year's End

The U.K. will soon begin enforcement of a new law criminalizing depictions of “non-fatal strangulation” in adult content, according to a Ministry of Justice official.

XBIZ LA Conference Website Now Live, Registration Open

The event website for the XBIZ LA conference is now live, offering comprehensive information about the upcoming event, taking place Jan. 7-10 at the JW Marriott L.A. LIVE.

CrakRevenue Launches Mobile App for Real-Time Affiliate Alerts

CrakRevenue has launched Aff Companion, a mobile app that sends affiliates real-time notifications about clicks, conversions, and revenue.

Goddess Lilith Launches New Official Website Through PAYSITE

Goddess Lilith has rolled out her new official site, QueenGoddessLilith, through PAYSITE.

Pineapple Support to Host 'Reclaiming Intimacy' Support Group

Pineapple Support is hosting a free online support group for performers with trauma-impacted intimacy issues.

Ofcom Cites Web Prime, Porntrex for Alleged AV Violations

U.K. media regulator Ofcom on Tuesday notified two operators of adult websites of the agency’s provisional determination that the companies have failed to comply with provisions of the Online Safety Act.

FSC: Utah Excise Tax on Adult Content Goes Into Effect October 1

The Free Speech Coalition (FSC) has issued an advisory that the Utah Excise Tax goes into effect tomorrow.

Segpay Parent Company Names David Press to Board

Segpay parent company Toccata Inc. has named payment industry veteran David Press to its board of directors.

Platform Pulse: Inside the Technology and Trends Powering the Direct-to-Fan Economy

For a brief, glittering moment, the fan-platform boom felt like a modern-day gold rush. The premise seemed simple: Open an account, post some tantalizing content and watch the subscriptions roll in. OnlyFans became a household name, "selling feet pics" became a cultural punchline and creators poured into the market hoping to claim their share of the action.

Show More