By using Secure Path Technology, which serves as ISAN’s North American facilitator, users can voluntarily register their audiovisual works with a permanent reference number.
ASACP Executive Director Joan Irvine said the nonprofit organization, which works to protect children online, would not receive any compensation for the use of its RTA label. But, she said, the license with Secure Path Technology allows parents to better prevent children from accessing adult content.
“The ISAN system is already recognized by Windows Vista, and we expect it to be adopted elsewhere as well,” Irvine said. “That means the RTA label now has the potential to be incorporated into parental controls across a variety of platforms. And like RTA, both the ISAN ID and all associated rating of content by producers are voluntary and self-applied. We think it’s a good match.”
Secure Path Technology Vice President Chad Knowles said use of the RTA label would help the company better serve its customers.
“Secure Path is committed to providing enhanced metadata services to its customers,” Knowles said. “Having a rating system tied to content identification that helps protect children makes sense.”
Secure Path Technology also will participate in the ASACP-moderated classroom session on website labeling at Internext.
The presentation is scheduled for Jan. 16 at 1 p.m.
