Williams Trading Co. Receives Honor From Nature Labs

PENNSAUKEN, N.J. — Adult distributor Williams Trading Co. has been named U.S. Distributor of the Year for the first annual Sales and Achievement Award sponsored by Nature Labs.

The company said that since its introduction in 2012, Nature Labs is one of the fastest growing lubricant manufacturers in the adult industry.

"I just can't believe how fast our lines are growing," said Lou Rivers, Nature Lovin' Lubricants' CEO. "We would not be where we are today the great support of industry power houses such as Williams Trading Company."

Williams noted that the Honey Bear line is the company's staple, and the original formula for Nature Lovin' Lubricants. It is the only water-based, personal lubricant on the market that contains Royal Jelly. Koala Bear features the same water-base as Honey Bear, but features unique flavors such as Raspberry Cheesecake, Banana Custard, Strawberry Margarita, Carmel Apple, Tiramisu, and Woo Woo.

The company also produces the silicone/water hybrid line, Grizzly Bear, and Cosmic Bear, a glow-in-the-dark, water-based lubricant that is completely safe for direct skin contact.

In addition, Naturally Yours is a water-based lubricant designed to never leave a residue on skin. It comes in 100 percent all natural flavors. All Naturally Yours lubricants are vegan and kosher certified.

PRIDE is specially formulated and designed in an effort to support the LGBT communities.

“We are truly honored by this prestigious recognition from Nature Labs,” said Robert Pyne Jr., vice president of Williams Trading Co. “We have been a proud supporter of Nature Labs since their beginning and continue to value them as an adult vendor.”

Visit WTUlearn.com for a specialized training course highlighting the features and benefits of Nature Labs products hosted by Williams Trading University. Upon completing the e-learning course, participants can request a free sample from Nature Labs.

For product and ordering information, contact a Williams sales representative at (800) 423-8587, or visit WilliamsTradingCo.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Expands 'Exposed' Line With 'Blue Sky' Collection

Magic Silk has expanded its Exposed line of lingerie with the Blue Sky collection.

Male Power Debuts 'Fishnet 2.0' Collection

Male Power has introduced its new Fishnet 2.0 collection of men's underwear.

OTouch Announces '2nd Generation' Masturbators

OTouch has announced the launch of its second-generation strokers.

Orion Unveils New 'Kink Royal' Collection From 'Noir Handmade' Line

Orion Wholesale has introduced the Kink Royal collection from its Noir Handmade line.

Williams Trading Releases 2026 'Valentine's Day Essentials' Catalog

Williams Trading Co. has released its new 2026 Valentine’s Day Essentials catalog.

Le Wand 'Lick' Vibrator Featured in Wired Review

Le Wand's Lick three-in-one vibrator is featured in a new review on Wired.com.

We-Vibe Debuts 2 New Vibrating Cock Rings

We-Vibe has introduced its new Pivot 2 and Verge 2 vibrating cock rings.

Lovense Debuts 'Lush Anal' Vibrator

Lovense has introduced its new app-controlled Lush Anal vibrator.

Orion Debuts 'Rabbit With Thrust and G-Spot Stimulation' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Rabbit Vibrator with Thrust Function and G-Spot Stimulation from its Sweet Smile line.

Glittering 2026 XBIZ Honors Celebrates Pleasure Industry

The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, lit up Avalon Hollywood on Sunday night, turning the iconic venue into a dazzling celebration of pleasure-industry excellence.

Show More