Cupid Wins Cybersquatting Case Involving Fake Site

EDINBURGH, Scotland — Casual dating site Cupid plc recently scored a victory in a cybersquatting case that accused a website operator of ripping off the look of its French-language home page in entirety and diverting traffic for its own benefit.

Cupid, which runs an array of dating enterprises including and, its French equivalent, filed a UDRP claim at WIPO charging that the respondent in the case registered and marketed the domain name, violating its trademarks.

The operator of, who used whois masking to register the domain, did not respond to the charges at WIPO. Archived records show that had been used to sell dating memberships for about three years. 

According to the complaint,'s operator wrongfully claimed on its home page that it was operated by a Cupid subsidiary, Frindr Ltd.

Cupid also said that employed and's signature logo that includes a heart with horns and a tail.

Cupid, a unit of Together Networks, has held E.U. trademarks for BeCoquin and BeCoquin by Naughty since 2011.

With the findings in hand, a WIPO arbitrator sided with Cupid, writing that screen shots going back years on have the "explicit look and feel of belonging" to Cupid.

The arbitrator ordered handed over to Cupid, writing that the domain was registered and used in bad faith. has yet to be transferred.