TORONTO — JuicyAds today announced that it has tapped industry vet Rainey Stricklin to head its gay sales division.
Rainey, who's worked in the online adult space for 18 years, has been chosen by the company to expand its presence and business in the gay side of the market.
Stricklin brings "a wealth of knowledge and an expansive Rolodex" to the company, JuicyAds said in a release.
"Moreover, because of her unique experience having worked with a large mobile advertising network, owning her own advertising agency and gaining invaluable experience on the publisher side of the biz, she brings a fresh perspective and approach to her role," the company said.
JuicyAds' Alex Lecomte, who joined the company in November, said the ad network was "very lucky to have scored such an incredible person like Rainey to spearhead our gay sales division."
"She is a great fit and we have great faith in how much of a positive impact she is going to have in growing our Gay business,” Lecomte said.
Stricklin said she is excited to join Juicy Ads, which bills itself as the "sexy ad network."
"I've long wanted to find a company that could provide an all-gay advertising network for both mobile and desktop, and I've found that at JuicyAds," Stricklin said. "I'm confident that gay advertisers and publishers can find a home with us that will take care of all of their traffic needs in one spot."