BARCELONA, Spain — ExoClick today announced that it has launched a new ad campaign that features optical illusion images to promote key features of the company’s ad platform.
The first creative — “Our technology makes everything clearer" — is set against a background of rotating spirals in the company's corporate colors of green and blue and demonstrates the transparency of the platform's statistical reporting for client advertising campaigns and publisher platforms. The ad appears as the front cover of the January issue of XBIZ World magazine.
A second creative — “Watch your revenues grow” — set to launch in February, features an optical illusion background where flowers appear to be continually growing to demonstrate the earnings potential for clients that use the ExoClick platform.
“We wanted to make a statement with these ad campaign creatives and create a 'wow' factor by using the idea of optical illusions," said Giles Hirst, marketing and communications manager.
He added, "The January XBIZ front cover is especially important for us as this will be on display all over the forthcoming XBIZ 360 show along with our sponsorship of the show's lanyards. This way we can create talkability between attending delegates around the moving optical illusion, ExoClick's platform and the XBIZ brand.”
The digital version of the January issue of XBIZ World can be viewed here.