CalExotics Gearing Up for ANME With New Products, Videos

Bob Johnson

LOS ANGELES —  California Exotic Novelties is gearing up for the ANME Founders show with a redesign for its "Jack Rabbit" collection along with new products and videos.

“We’ve given our iconic Jack Rabbit a whole new, sexy look — and we’ve added several amazing products to this must-stock collection. To celebrate, we have something incredibly fun in store for everyone who comes to our booth during the show. I don’t want to spoil the surprise, but I encourage everyone to follow the hashtag #MeetJack to see what Jack is up to," CEO Susan Colvin said.

The company is also uveiling its Silhouette Collection of massagers with a sleek shape and features for women and couples.

Just in time for the revitalized 'Fifty Shades' craze in February, CalExotics is introducing additions to its Scandal and Entice Accessories. Vice president Jackie White said, “People can deck out their very own red room of pleasure with several new items from Scandal. They all feature the signature red brocade fabric and durable designs that made the award-winning Scandal Collection famous.”

“The new Entice Accessories are exquisite, with the ever-popular rose gold accents and a style that looks like it was ripped from the pages of a high-fashion magazine. They will surely become the centerpiece of store displays all over the world,” added Lupe Martinez, senior account manager.

The company is also expanding the Coco Licious Collection with the addition of personal care cosmetics and new pleasure products.

Two more collections that will be introduced are Clitoral Pumps and Nipple Play.

The Apollo, Bendies, Booty Call, Classic Chic, Embrace, Emperor, Impress, Love Rider, Packer Gear, POSH, and the Up! Collection will also be expanded.

Also on tap is the company's latest assortment of 78 product videos, plus special branded videos featuring sexpert, Jaiya. The videos, new product images, visual merchandising plans, and more will be available at in time for the show.