Marcus West Joins JOYDIVISION as Senior VP of Sales, Marketing

ATLANTA – European sensual lifestyle product manufacturer JOYDIVISION has announced Marcus West as senior vice president of sales and marketing for its U.S. team. 

“Our top priority was to find someone who is not only familiar with the American market, but also a big picture thinker,” says James Parker, president of JOYDIVISION USA. “Marcus brings a lot to the table with his experience, and he knows how to expand the reach of sensual wellness products with original ideas that engage the public."

West comes to JOYDIVISION from his role as head of the marketing and sales department at Evolved Novelties. He has more than 15 years of sales and marketing experience, and more than six years in the sensual wellness industry. He has worked with such brands as Proctor & Gamble, HBO and MTV, and had been with Evolved since 2009.

“The U.S. market is integral to our company’s global growth strategy,” says Bianca Küennecke, executive vice president of JOYDIVISION. “With Marcus on our team, I’m confident that we will be taking advantage of every opportunity to position our brand in the U.S. – from the adult market to corner drug store sales.”

Marcus West headed from Los Angeles to Atlanta over the holidays and formally took his post in the first week of January, the company said.


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Releases 'Flirty Hearts' Line

Magic Silk has debuted the new Flirty Hearts collection that pairs embossed stretch mesh with gold heart chain hardware.

Shunga Debuts Updated 'Kissable Massage Powder,' 'Garden of Edo' Collection

Two of Shunga’s first-ever released products, its kissable body powder and the Garden of Edo collection, have been given a new look.

'Sex and Your Stars' Author Stefanie Iris Weiss to Moderate #SexTalkTuesday

Writer, astrologer and sexologist Stefanie Iris Weiss will serve as special guest moderator on this week's edition of the Twitter-based chat show #SexTalkTuesday, where she will discuss her forthcoming book, “Sex and Your Stars: A Sexologist’s Guide to the Erotic Energy of the Zodiac."

Lovense Releases 'Tenera 2' Suction Toy

Lovense has released the new Tenera 2 suction clitoral stimulator.

Holiday Products to Distribute Doxy in North America

Pleasure products distributor Holiday Products has announced its semi-exclusive distribution agreement with Doxy.

The Deviate Network Releases 'DV8 Dare Pandora's Box Fantasy' Glory Hole Booth

The Deviate Network has debuted Pandora’s Box Fantasy Booth, a customizable and portable glory hole booth.

B Swish Debuts 'Beauty Edition' Vibrator Line

B Swish has introduced its new Beauty Edition line of vibrators.

Orion Adds 3-in-1 Vibrator to Couples Choice Line

Orion Wholesale has added the RC 3-in-1 vibrator to its Couples Choice line.

Womanizer Celebrates 10th Anniversary With Global Sales Contest

Womanizer has launched a global sales contest for retailers in honor of its 10th anniversary.

Screaming O Reports Success of 'Premium Remote Egg'

Screaming O Pleasure Products reports that its Premium Remote Egg has climbed to the upper echelons of its Top 30 Best Sellers list within the past 18 months.

Show More