Former Calvista CEO Founds New Novelty Distro Company

MELBOURNE, Australia — Michael Bassett, former CEO of Calvista Australia, announced that he has founded new Australian adult pleasure product distribution company, Lonbrook Pty Ltd.

Bassett said that with its warehouse and office in Melbourne, Lonbrook holds local inventory and provides service and support to the regions' adult retailers including "the best and latest in adult novelty/toys and lingerie."

Lonbrook's goal is to provide maximum brand exposure at the retail point of sale and leverage sales using fast to market delivery, solid industry experience and accurate and efficient systems and procedures.

"It will take us a few more weeks to become fully operational, it’s a great set up and we have wonderful people on board. It's a refreshing new start for me and one that I am very passionate about. I devote a lot of time and energy to my projects and this one is an absolute gem. I'm really looking forward to the excitement, the new products, satisfied customers and the business expansion ahead," Bassett said.

Bassett can be reached at michael.bassett@lonbrook.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Debuts 'Boomerang' Double-Sided Vibrator

LELO has introduced its new Boomerang, the pleasure brand's first double-sided vibrator.

Svakom Debuts 'Klitty' 3-in-1 Vibe

Svakom has introduced its new Klitty three-function vibrator.

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

PinkCherry Launches 'Scream Your Own Name' Campaign

PinkCherry has launched its Scream Your Own Name promotional campaign.

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Show More