PENNSAUKEN, N.J. – Adult distributor Williams Trading Company releases its first-ever Bondage Essentials Gift Guide; a comprehensive selection of BDSM, kink and novelties for every level of play.
Available in digital and print, this catalog is a tool for retailers to prepare for an anticipated surge in bondage and novelties for the upcoming year.
The Bondage Essentials Gift Guide is 60 pages of adult toys, enhancements and lingerie that is in sync with the release of the edgy and popular upcoming Fifty Shades of Grey movie, the company said. More than 400 items are featured as potential top-sellers for the upcoming holiday selling season moving well into spring 2015.
According to the company, it consulted its dealer base and wanted to create a simple sales tool that can be viewed online, a smart-phone or a tablet for quick product review. Retailers can download and preview the guide or receive a hard copy for easy ordering and selection in a concise 60-page format.
“The Fifty Shades of Grey movie will increase the number of newcomers and mainstream traffic to an adult store,” said Scott D., director of sales and marketing at Williams Trading Company. “The Bondage Essentials Gift Guide educates our retailers on what every adult manufacturer has in their inventory that fits this ever growing category.”
Specialty items featured (but not limited to) in the Bondage Essentials Gift Guide include Nasstoys Dominant Submissive line of fetish products, Classic Erotica’s Crazy Girl After Dark pheromone enhancements, and Magic Silk introduces “Shades of Love” Romantic Bondage Kits.
“The demand for bondage items is surging as we get closer to the Valentine’s Day release of the blockbuster movie Fifty Shades of Grey,” said Erin V., marketing and vendor liaison. “The recently released second movie trailer has already gone viral with over 1 million views on the first day. Once again, the mystique of bondage play is at the forefront of mainstream media.”
In addition to the Bondage Essentials Gift Guide also has custom planogram programs from Pipedream, Love Honey, Doc Johnson, California Exotics and Sportsheets.
“We are especially excited about the new Sportsheets Plus, the first ever line of plus size sex toys, developed by women for women,” said Rich Pyne, vice president of sales. “Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women, sizes 12 to 30.”
Williams Trading Company accounts can view the digital form of the Bondage Essentials Gift Guide catalog at WilliamsTradingCo.com or call Williams Trading Company to speak to a sales representative at (800) 423-8587.
