Heeldo Adds Williams Trading Co., Retailers to Distribution Network

BERGEN COUNTY, N.J. — Fetish strap-on harness manufacturer Heeldo, announced that it has added Williams Trading Company to its growing list of distributors.

“We met up with the Pyne family out in Vegas at the ANE expo and immediately connected on a personal level about our New Jeresey roots,” said Joe Wilson, Heeldo co-founder and director of marketing. “It naturally progressed to talking about working together from there.”

Heeldo explained that Williams’ wholesale operation consists of more that 20,000 items in stock and offers complete drop ship and fulfillment capabilities.

On the retail front, Heeldo added online e-tailers EdenFantasys.com and SpencersOnline.com, as well as Hustler Hollywood in Las Vegas and Romantix retail stores across the country.

The company said the additions expands its reach and distribution on top of their current network of Nalpac, Honey’s Place, Playtime Boutique, The Stockroom, The Pleasure Chest, Hustler Hollywood, Lover’s Lane, Adam and Eve, and more.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box, Dildos Assorted Ink European Distro Deal

Honey Play Box has signed a deal with Dildos Assorted (DA) for distribution throughout Southern Europe.

Calvista, Lovense Sign Exclusive Australia/New Zealand Distro Deal for 'Spinel'

Calvista has signed an exclusive Australian and New Zealand distribution deal for Lovense's Spinel thrusting and heating dildo.

Blush Introduces 'Riana' Vibe

Blush has debuted the Riana vibrator.

Lovense Debuts 'Spinel' Mini Sex Machine

Lovense has introduced its new app-controlled Spinel mini sex machine.

SVibe Debuts 'Gizi Pro' Vibrator

SVibe has introduced the new Gizi Pro vibrator.

Lovense Launches AI Companion

Lovense has launched its AI Companion.

Orion Unveils New Styles From 'NEK' Line

Orion Wholesale has released two new styles from its NEK line.

Screaming O, Dynamo Wellness Sign Canadian Distro Deal With EP Products

Screaming O and Dynamo Wellness have signed a deal with Canadian distributor EP Products.

Janra Names Megan Swartz Chief Operating Officer

Janra has appointed Megan Swartz as its new Chief Operating Officer.

Entrenue Unveils 2026 Calendar Catalog

Entrenue has released its 2026 calendar catalog, titled "Pleasure: Past and Present."

Show More