POMPANO BEACH, Fla. — M.D. Science Lab announced today the addition of industry veteran Kristofer Kay as the company’s new director of marketing.
The company said utilizing his background as a magazine journalist, Kay will contribute to its overall corporate communication, brand awareness, retailer outreach, social media platforms and consumer education.
Before joining M.D. Science Lab, Kay was an editor at ED Publications, the Florida-based publishing house which produces two bi-monthly adult industry trade publications: Exotic Dancer’s Club Bulletin and StorErotica Magazine. Kay has also helped produce the annual Gentlemen’s Club Owners Expo and has MC’ed the yearly StorErotica Awards Shows at ILS and ANME, respectively.
“Having covered M.D. Science Lab and their spectrum of products for close to a decade, my transition into both this company and this role has been that much more seamless,” Kay said. “Already being cognizant of the corporate integrity, along with their steadfast commitment to consumers, I’m thrilled to enrich their laudable reputation.”
“What Kris brings to the company is his rich knowledge regarding the adult retail community as well as a natural gift of communication,” said Ralph Albrecht, President of M.D. Science Lab.
He added, “Going forward, M.D. Science Lab will be making strides in our overall marketing strategy. Therefore, we have to remain topically relevant to our retailer partners, increase our brand awareness, and aggressively promote our current products. We’re delighted to have Kris aboard and look forward to having him represent the company in both our mainstream and adult sectors.”
Kay can be contacted at (888) 657-1717, ext. 1304, or by emailing kkay@mdsciencelab.com.
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