Sheri’s Ranch Brothel Offering 1st Legal Nuru Massage in the U.S.

PAHRUMP, Nev. — Sheri’s Ranch brothel announced that it offering the first legal Nuru massage in the U.S.

The operators explained that Nuru is a full body massage where the masseuse uses her entire nude body to stimulate her naked client. Both participants are covered with the lubricating, seaweed-based gel, which allows for arousing “body slide” activity. The practice has been popular in Japanese bathhouses for several decades.

Because Nuru was created for sexual purposes, the Ranch said it is an underground, illegal prostitution practice in the U.S. Exchanging money for a Nuru massage can get a client or practitioner busted by law enforcement officials in an embarrassing sting operation. “Until now, if you wanted to purchase Nuru massage services, you had to risk your dignity and reputation,” Sheri’s said.

With the opening of the Nuru specialty room, customers can enjoy a pay-for-play sex massage, lawfully and safely.

“We’re pleased to offer our current and future guests this incredible new service. We went to great lengths to ensure that Sheri’s provides the authentic Japanese Nuru experience. Not only do our courtesans perform the only legal Nuru massage in the U.S. but they also practice the best, most sensual erotic massages available anywhere,” brothel owner Chuck Lee said.

Lee noted that he was a former law enforcement official who took over and remodeled the resort.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Retail Event Set for July 28-30

To facilitate global business between pleasure brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its retail events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Je Joue to Debut Expanded Product Lines at ANME

Je Joue will introduce several new products from its ILY and Je Joue collections at the ANME trade show in Burbank next month.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced two new pleasure products from its Beau Coeur collection.

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Show More