Sheri’s Ranch Brothel Offering 1st Legal Nuru Massage in the U.S.

PAHRUMP, Nev. — Sheri’s Ranch brothel announced that it offering the first legal Nuru massage in the U.S.

The operators explained that Nuru is a full body massage where the masseuse uses her entire nude body to stimulate her naked client. Both participants are covered with the lubricating, seaweed-based gel, which allows for arousing “body slide” activity. The practice has been popular in Japanese bathhouses for several decades.

Because Nuru was created for sexual purposes, the Ranch said it is an underground, illegal prostitution practice in the U.S. Exchanging money for a Nuru massage can get a client or practitioner busted by law enforcement officials in an embarrassing sting operation. “Until now, if you wanted to purchase Nuru massage services, you had to risk your dignity and reputation,” Sheri’s said.

With the opening of the Nuru specialty room, customers can enjoy a pay-for-play sex massage, lawfully and safely.

“We’re pleased to offer our current and future guests this incredible new service. We went to great lengths to ensure that Sheri’s provides the authentic Japanese Nuru experience. Not only do our courtesans perform the only legal Nuru massage in the U.S. but they also practice the best, most sensual erotic massages available anywhere,” brothel owner Chuck Lee said.

Lee noted that he was a former law enforcement official who took over and remodeled the resort.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Show More