VAN NUYS, Calif. — Baci Lingerie reported a successful showing at eroFame last week in Hannover, Germany.
eroFame is a leading international B2B trade show for all things erotic and sensual. The latest edition took place at the Hanover Fair and Expo Playgrounds from Oct. 8-10
“Though it was the last stop on Baci’s 2014 trade show tour, eroFame in Hannover was one of the most productive,” Baci’s Sales Director Helle Panzieri said, “We enjoyed great movement in planning marketing and promotional strategies with our current partners, in addition to forging exciting new connections for upcoming partnerships, strengthening our international presence and reach around the world.”
Baci kicked off 2014’s trade show tour with the Spring International Lingerie Show (ILS) in Las Vegas back in March, moving on to the Erotic Trade Only (ETO) Show in the U.K., the ANME Founders Show in L.A., CurveNY in NYC, CurveLV in Las Vegas, the Fall ILS in Las Vegas and finally, eroFame in Hannover, Germany.
“The inclusion of sales planograms in the design and layout of our show booth made a real impact at eroFame,” Panzieri continued. “These visual merchandising tools brought to life the vision of Baci Lingerie as a fixture in a retail setting, and that experience will fortify our approach in exhibitions to come.”
Baci Lingerie owner Frank Koretsky noted, “We all had an absolute blast at Oktoberfest and were able to get to know our new and old friends even better in a relaxed atmosphere. eroFame was the perfect conclusion to 2014’s aggressive trade show tour, and we bask in the afterglow of an extremely successful showing in Hannover.”
For information about becoming an exclusive Baci Lingerie trade partner, contact Panzieri via helle@baci.com or 818-783-6300.
For general inquires about Baci Lingerie, email info@baci.com.
