LOS ANGELES — California Exotic Novelties has won the Award for Best Overall Marketing from SIGN Magazine.
Presented during the recent eroFame Show, the accolade recognizes excellence in marketing execution, creativity and overall performance.
“What an incredible honor. We work very hard to spread our messages through a lot of marketing platforms, including print advertising, event marketing, product placement, PR initiatives, social media, video content marketing, radio, Internet marketing and much more. We take an integrated approach which means we channel consistent brand messages across all media. It is wonderful to be recognized with this award. Thank you to Patrick and everyone at SIGN Magazine," CEO Susan Colvin said.
The company noted that other recent marketing accomplishments included events and personal appearances with Coco for the Coco Licious Collection, including a recent trip to Sexpo in South Africa, its Scandal line recognized for Outstanding Creative Design by Creativity International, product placement in HBO's "True Blood" and in several women’s magazines, sponsorship of The Let It Be Foundation annual fundraiser and the London Twisted Masquerade, and the creation of new product video content.
Upcoming marketing initiatives include a partnership with Boston University, the sponsorship of a new radio show, an online contest for the best product review video, and others yet to be announced.