Komar Partners With Wicked Sensual Care Collection

BALTIMORE — Komar announced today a new partnership with Wicked Sensual Care Collection and invites retailers nationally to learn more about the company's personal lubricants through a free online class.

Komar’s resident Sex Educator Ducky DooLittle said, “Lube is essential when you are looking to have longer, hotter bouts of play. It's fun in flavors, with tingling sensations, alone, with a partner and toys. With their thoughtful formulations, and packaging that possesses a perfect combination of sexiness and classiness, it’s easy to say Wicked Sensual Care Collection has become one of our favorite brands here at Komar.”

According to the company, the collection was formulated by a skin care specialist. The Aqua water-based formula is reportedly as long lasting and silky as a silicone lube but rinses away in water. The flavors (Salted Caramel, Vanilla Bean, Pomegranate) are sweetened with plant-based stevia. The Aqua Sensitive is clinically tested, hypoallergenic, pH balanced and appropriate for menopausal women.

"We are thrilled to have Komar on board as a distributor,” said Cassie Pendleton, marketing director of Wicked Sensual Care Collection. “Their commitment to and enthusiasm for the brand is exciting for us as a manufacturer. Komar's dedication to providing their customers with quality products makes the inclusion of our brand an honor."

The Wicked Sensual Care line includes water-based, silicone, flavored, thicker anal formula, cooling, warming, prolonging formula, a masturbation cream and a toy cleaner. Wicked notes that its sensual care line is both vegan and paraben-free.

To celebrate the freshly minted partnership, Komar will present “Lube Basics: The Wicked Sensual Body Care Line” on Oct. 29. During the free online class retailers can learn the little details that set the line apart and how to translate those details into conversations with customers.

To RSVP contact DooLittle at ducky@komarcompany.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Debuts 'Dream Crush' Vibe

Blush has introduced the Dream Crush mini-vibrator from its Play With Me collection.

Vush, Kayla Jade Collab for Pleasure Product Collection

Sexual wellness brand Vush and performer Kayla Jade have partnered for a limited-edition line of pleasure products.

XBIZ Expo Debuts New '3D' Hybrid Show Format, Set for Jan. 8-12

XBIZ Expo, the premier business-to-business event exclusively for product manufacturers, retail buyers and the broader pleasure community, will return this January with a new hybrid format designed to give qualifying participants more ways to conduct business.

Doja Cat Gives Nod to Motorbunny

Doja Cat has given a nod to Motorbunny in a social media post.

Full Circle Debuts 'My Buddy' Anal Vibe Collection

Full Circle has introduced its new My Buddy collection of anal vibrators.

Lovense 'Gemini' Spotlighted on Wired.com

Lovense’s Gemini nipple clamps have been spotlighted on Wired.com.

Rocks Off Debuts 2 Rechargeable Bullet Vibes

Rocks Off has introduced two new rechargeable bullet vibrators.

Little Leaf Agency Expands to Spanish Market, Names Danni Llapart New PR Executive

Little Leaf Agency has expanded its territory to include the Spanish market and named Danni Llapart as its Barcelona-based PR executive.

ToyChats Taps Cam Jennings for Director of Business Development

Pleasure product review website ToyChats has hired industry veteran Cam Jennings as its new director of business development.

Onahole Debuts New 'Warm Mouth of a Swimsuit Girl' Stroker

Pleasure brand Onahole has introduced its new Warm Mouth of a Swimsuit Girl stroker.

Show More