Komar Partners With Wicked Sensual Care Collection

BALTIMORE — Komar announced today a new partnership with Wicked Sensual Care Collection and invites retailers nationally to learn more about the company's personal lubricants through a free online class.

Komar’s resident Sex Educator Ducky DooLittle said, “Lube is essential when you are looking to have longer, hotter bouts of play. It's fun in flavors, with tingling sensations, alone, with a partner and toys. With their thoughtful formulations, and packaging that possesses a perfect combination of sexiness and classiness, it’s easy to say Wicked Sensual Care Collection has become one of our favorite brands here at Komar.”

According to the company, the collection was formulated by a skin care specialist. The Aqua water-based formula is reportedly as long lasting and silky as a silicone lube but rinses away in water. The flavors (Salted Caramel, Vanilla Bean, Pomegranate) are sweetened with plant-based stevia. The Aqua Sensitive is clinically tested, hypoallergenic, pH balanced and appropriate for menopausal women.

"We are thrilled to have Komar on board as a distributor,” said Cassie Pendleton, marketing director of Wicked Sensual Care Collection. “Their commitment to and enthusiasm for the brand is exciting for us as a manufacturer. Komar's dedication to providing their customers with quality products makes the inclusion of our brand an honor."

The Wicked Sensual Care line includes water-based, silicone, flavored, thicker anal formula, cooling, warming, prolonging formula, a masturbation cream and a toy cleaner. Wicked notes that its sensual care line is both vegan and paraben-free.

To celebrate the freshly minted partnership, Komar will present “Lube Basics: The Wicked Sensual Body Care Line” on Oct. 29. During the free online class retailers can learn the little details that set the line apart and how to translate those details into conversations with customers.

To RSVP contact DooLittle at ducky@komarcompany.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

William Garland, Leigh Dedhar to Launch Doxy 2.0

U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand along with Leigh Dedhar and has announced the launch of Doxy 2.0.

Lovense 'Lush Mini' Spotlighted on Wired.com

Lovense’s Lush Mini has been spotlighted on Wired.com.

Autoblow Introduces AI Companions With Device Interface

Autoblow has debuted a new series of AI companions that can control the Autoblow Ultra stroker.

Motorbunny Expands 'Grip' Line With 'Fleshlight' Attachment

Motorbunny has added a new Fleshlight-compatible attachment to its Grip line of sex machine attachments.

Orion Unveils 3 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced three new styles from its Noir Handmade line.

A Look at the Growing Business of Artificial Companions Powered by AI, Advanced Materials

Step into any adult expo or consumer forum thread today and the evidence is unmistakable: the sex doll category is in the middle of a full-scale transformation.

Orion Debuts 'Masturbator 09' From 'WYNE' Collection

Orion Wholesale has introduced Masturbator 09 from its What You Never Expected (WYNE) line.

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Show More