Komar Partners With Wicked Sensual Care Collection

BALTIMORE — Komar announced today a new partnership with Wicked Sensual Care Collection and invites retailers nationally to learn more about the company's personal lubricants through a free online class.

Komar’s resident Sex Educator Ducky DooLittle said, “Lube is essential when you are looking to have longer, hotter bouts of play. It's fun in flavors, with tingling sensations, alone, with a partner and toys. With their thoughtful formulations, and packaging that possesses a perfect combination of sexiness and classiness, it’s easy to say Wicked Sensual Care Collection has become one of our favorite brands here at Komar.”

According to the company, the collection was formulated by a skin care specialist. The Aqua water-based formula is reportedly as long lasting and silky as a silicone lube but rinses away in water. The flavors (Salted Caramel, Vanilla Bean, Pomegranate) are sweetened with plant-based stevia. The Aqua Sensitive is clinically tested, hypoallergenic, pH balanced and appropriate for menopausal women.

"We are thrilled to have Komar on board as a distributor,” said Cassie Pendleton, marketing director of Wicked Sensual Care Collection. “Their commitment to and enthusiasm for the brand is exciting for us as a manufacturer. Komar's dedication to providing their customers with quality products makes the inclusion of our brand an honor."

The Wicked Sensual Care line includes water-based, silicone, flavored, thicker anal formula, cooling, warming, prolonging formula, a masturbation cream and a toy cleaner. Wicked notes that its sensual care line is both vegan and paraben-free.

To celebrate the freshly minted partnership, Komar will present “Lube Basics: The Wicked Sensual Body Care Line” on Oct. 29. During the free online class retailers can learn the little details that set the line apart and how to translate those details into conversations with customers.

To RSVP contact DooLittle at ducky@komarcompany.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuit

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuit.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Show More