LOS ANGELES – Baci Lingerie has announced the #BaciSelfie Dreams Costume Contest celebrating its Dreams Volume 3 collection of roleplaying costumes.
In conjunction with the retail-driven Dreams Display Retail Contest, the company says the #BaciSelfie Dreams Costume Contest presents the opportunity for stores to promote themselves are carriers of Baci Lingerie and drive sales using the power of Facebook.
“By running both the consumer and retail contests concurrently, we present the opportunity for retailers to not only generate brand awareness with an enchanting in-store display that conveys the mood and spirit of our Dreams costumes, but inform their customers of the #BaciSelfie consumer contest that requires a Dreams ensemble to enter,” says Helle Panzieri, director of international sales for Baci Lingerie.
The #BaciSeflie contest invites consumers to submit photos of themselves wearing Dreams costumes and hosiery in their best #BaciSelfies. Entries will be posted to the #BaciSelfie Dreams Costume Contest app, a dedicated application to maximize brand exposure and ensure fair results, on the Baci Lingerie Facebook page, where votes will be tallied to determine the winners.
Panzieri continues, “Halloween is one of the most festive times of year, and we relish the opportunity to engage our customers, and their customers, in the spirit of the season.”
Domestic retailers may contact XGEN Products to stock up on Dreams costumes and hosiery in preparation for the promotion. Additional information, including official rules, prizes, and promotional materials are currently available. For questions, concerns, or requests for assistance, email marketing@baci.com, or our social media coordinator, Veronica, at veronica@baci.com.
XGEN Products is the distributor for Baci Lingerie in the U.S. and Canada. Retailers can contact a XGEN account representative at (877) 450-9436, or visit www.xgenproducts.com.
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