U.K.'s 'Sh!' Women's Store Debuts New Look, Website

LONDON — The U.K.’s Sh! erotic emporium has unveiled its new website and logo.

Founder Ky Hoyle said the change celebrates 22 years of Sh! at 57 Hoxton Square, London.

The new look was inspired by art deco style, a time of celebrated eroticism and female sexuality. The company said the essence and ethos of Sh! has always been to create a welcoming and inspiring atmosphere for every woman to embrace and explore their true sexual selves whether they are in store or online.

“Our new look logo represents uniqueness and individuality with understated and sophisticated fun. We are all about sexual pleasure for all women through the advice and knowledge we have been dispensing for 22 years, our products, our personalised customer service and our educational classes,” Hoyle said.

Along with the logo, the Sh! website has been revamped to create an improved user experience for customers. The new website boasts an aesthetic and clean design with improved fast-loading functionality.

The design also works on tablets and mobile devices, making it easier for Sh! customers to access the website on the go. It is also more user friendly and allows for easy navigation.

With additional filters, Sh! customers now have greater flexibility when searching for products that match their needs. There are also new features such as “click and collect” where customers can order online and pick up the products for free at the London store within three working days.

Sh! Noted that it also ships worldwide.

In addition, the website offers more than 200 advice articles, details of events and classes occurring at the store, and loyalty card social soirees for its members that showcases the latest products on the market, including Sh!-branded products.

The company said it will be unveiling new packaging and products soon. For information on distributing Sh! products outside of the U.K., email Aphra at aphra@sh-womenstore.com.